袁家村地处陕西关中渭北，隶属咸阳市礼泉县烟霞镇。荣获“国家4A级旅游景区”、“中国十大最美乡村”、等20多项国家级荣誉。 民俗文化旅游是我国乡村振兴战略和黄河流域高质量发展的重要组成部分。建设数字乡村既是乡村振兴的战略方向，也是建设数字中国的重要内容。 与咸阳袁家村景区联动，根据袁家村现状、统筹各主体诉求，整合利用互联网、云计算、GPS等信息技术，为袁家村搭建线上数字化服务平台。提升游客游玩体验，拓宽文旅产业与消费者的沟通渠道，实现袁家村数字化转型，带动当地经济可持续发展。

Yuanjia Village is located in the north of the Wei River in Guanzhong, Shaanxi, and is under the jurisdiction of Yanxia Town, Liquan County, Xianyang City. It has won more than 20 national honors such as "National 4A tourist attraction", "China's Top Ten Most Beautiful Villages", etc. Folk cultural tourism is an important component of China's rural revitalization strategy and high-quality development in the Yellow River Basin. Building a digital countryside is not only a strategic direction for rural revitalization, but also an important part of building a digital China. Linkage with the Xianyang Yuanjia Village Scenic Area, based on the current situation of Yuanjia Village, coordinate the demands of various entities, integrate and utilize information technologies such as the Internet, cloud computing, GPS, etc., to build an online digital service platform for Yuanjia Village. Improve the tourist experience, broaden the communication channels between the cultural tourism industry and consumers, realize the Digital transformation of Yuanjia Village, and drive the sustainable development of the local economy.

本次毕业设计让我在交互设计领域收货颇多，从0开始的调研再到设计的一步步实时，在创作中需要考虑用户的真实需求和袁家村的民俗文化特点等因素。在此次毕业设计中要将袁家村的民俗特色与数字化平台融为一体，为游客打造一站式服务平台。具体的设计策略包括修改袁家村原有的实际导览，热门活动预约线上+线下，酒店民俗预定、美食特产购买等。 在本次设计中，我也了解到加快推进数字化转型、激活数据资源的巨大潜能、改革传统的经营管理模式，是文旅产业可持续发展、提升市场竞争力的有效途径。 很多设计思想归根结底也是从匠人的营造经验总结中得来，从乡村建设发展的模式探讨提炼中得来。设计作为建设的龙头专业，在乡村振兴这个重大时代命题下，我们更应该把设计带回到乡村去，中国的乡士设计若能真正根植于乡村，也将是在更高层面上实现了文化更新，必将推动一种新乡村传统的建设创造。 数字时代的田园，遥隔千里，也近在指尖。曾经被千山万水所阻隔的视线，借助千千万万个屏幕得以延伸。在这幅数字时代的田园图景上，全面推进乡村振兴，怡逢其时，风光无限。

This graduation project has enabled me to receive a lot of goods in the field of interaction design. From the zero research to the step by step real-time design, it is necessary to consider the real needs of users and the folk culture characteristics of Yuanjiacun and other factors in the creation. In the graduation design, the folk characteristics of Yuanjiacun should be integrated with the digital platform to create a one-stop service platform for tourists. The specific design strategy includes modifying the original actual tour of Yuanjiacun, online + offline reservation of popular activities, hotel folk custom reservation, food specialty purchase, etc. In this design, I also learned that accelerating the digital transformation, activating the huge potential of data resources, and reforming the traditional management mode are effective ways for the sustainable development of the cultural and tourism industry and enhancing the market competitiveness. In the final analysis, many design ideas are derived from the construction experience of the craftsmen, from the discussion and refining of rural construction and development mode. As the leading profession of construction, design should be brought back to the countryside under the major proposition of rural revitalization. If China's rural design can be truly rooted in the countryside, it will also realize cultural renewal at a higher level, and will certainly promote the construction and creation of a new rural tradition. The digital age of pastoral, thousands of miles away, but also close to the fingertips. A vision once blocked by thousands of mountains and rivers is extended by thousands of screens. In this rural landscape of the digital age, we will comprehensively promote rural revitalization and enjoy boundless scenery at the right time.

此次毕业设计中了解到乡旅文化必须顺应时代发展，积极抓住数字化转型的机会，既是响应乡村振兴战略的号召也是增强乡旅可持续发展的手段，作为数字化发展的高度时代，顺应时代潮流则是乡村发展的重要基础，突破逆境，乡旅文化走出来，数字技术带进去。本次设计围绕袁家村数字化服务平台的建设展开，不仅了解到当代战略的方向也迫切想为如今乡旅发展突破瓶颈，数字化转型升级也是袁家村如今重中之重。推进数字化转型建设，带动袁家村农副产再一次走出去，坚持可持续发展道路，带来更大的经济收益也是迫在眉睫。

The graduation design learned that rural tourism culture must conform to the development of the times and actively seize the opportunity of Digital transformation. It is not only a response to the call of rural revitalization strategy but also a means to enhance the sustainable development of rural tourism. As a high level era of digital development, conforming to the trend of the times is an important foundation for rural development, breaking through adversity, rural tourism culture comes out, and digital technology is brought in. This design focuses on the construction of Yuanjia Village's digital service platform. It not only understands the direction of contemporary strategy, but also urgently wants to break through the bottleneck for today's rural tourism development. Digital transformation and upgrading is now the top priority of Yuanjia Village. It is also urgent to promote the construction of Digital transformation, drive the agricultural and sideline products of Yuanjia Village to go out again, adhere to the path of sustainable development, and bring greater economic benefits.