该作品为真实项目，为KEEPTHELOVE（保持热爱）国潮品牌进行品牌文化推广。在调研该品牌文化背景及时尚摄影的历史与现状的基础上，分析并研究优秀案例。重点研究时尚摄影创作在品牌推广中的应用，分析各种风格与流派，创作手法与表现形式。在此基础上进行包括静帧图片拍摄和视频短片的创作，延续品牌风格，并以拼贴、涂鸦及创意视频的形式表现该品牌的时尚态度。

This work is a real project to promote KEEPTHELOVE brand culture. Based on the investigation of the cultural background of the brand and the history and current situation of fashion photography, excellent cases are analyzed and studied. Focus on the study of fashion photography in the application of brand promotion, analysis of various styles and schools, creative techniques and forms of expression. On this basis, I will continue the brand style by shooting still pictures and creating short videos, and express the fashion attitude of the brand in the form of collage, graffiti and creative videos.

在本次毕业设计作品中，面临着许许多多的挑战，当然我也学到很多课堂外的内容，在刚开始的茫然然后一步一步慢慢的和指导老师商量，逐渐变得思路清晰，在作品一次一次不断拍摄中学到了如何让一个团队更好地配合，培养了沟通能力，离不开指导老师的悉心指导。这是一段很好提升自我综合能力的经历，最后感谢老师的细心指导。

In this graduation project, I was faced with many challenges, of course, I also learned a lot of content outside the classroom. At the beginning, I was at a loss and then gradually discussed with the instructor step by step, gradually becoming clear in my thinking. During the continuous shooting of the work, I learned how to make a team cooperate better and cultivated my communication ability, which cannot be separated from the careful guidance of the instructor. This is a good experience to improve my comprehensive ability. Finally, thank you for your careful guidance.

这次的毕业设计过程让我收益颇多，感谢品牌方给我们提供这个机会以及资源，让我们能够为国潮品牌的推广尽自己的一份力，同样感谢我们的指导老师谢钦老师为我们提供的帮助，帮助我们一次一次的修改和完善我们的毕设作品，最后感谢学校为我们提供给我们这个展示能力的机会与平台，希望我们能够呈现给大家一个精彩的毕业设计作品。

I benefited a lot from this graduation design process. I would like to thank the brand for providing us with this opportunity and resources, so that we can do our part for the promotion of the Guochao brand. I would also like to thank our advisor Mr. XieQin for providing us with help, helping us to revise and improve our graduation work time after time. Finally, I would like to thank the school for providing us with this opportunity and platform to show our ability. I hope we can present you a wonderful graduation project.