EAaD .2023
WORK DIGITAL MEDIA ART
作品 - 中国传统香文化的宣传与科普
GRADUATION SHOW 2023 DIGITAL MEDIA ART
The publicity and science popularization of Chinese traditional incense culture 中国传统香文化的宣传与科普 是以中国传统文化为背景,针对其中香文化所做出的课题,目的是希望大众可以通过该课题快速建立对于香文化的认知以及了解传统香文化并获取其相关知识。利用新媒体技术向大众...
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姚惠元 Yao Huiyuan
作品感言: 此设计中了解到中国传统香文化的发展,积极抓住新媒体时代的... more >>
赵永佳 Zhao Yongjia
作品感言: 香文化作为中国历史悠久的传统文化,折射着浓厚的民族精神与... more >>
WORK GALLERY
作品集
可视化图表—主图
可视化图表—主图
2023
可视化图表—香料簿
可视化图表—香料簿
2023
可视化图表—小四合香制作过程
可视化图表—小四合香制作过程
2023
项目分析表
项目分析表
2023
包装展面
包装展面
2023
数据图表
数据图表
2023
价值·过程
VALUE
The publicity and science popularization of Chinese traditional incense culture 中国传统香文化的宣传与科普

是以中国传统文化为背景,针对其中香文化所做出的课题,目的是希望大众可以通过该课题快速建立对于香文化的认知以及了解传统香文化并获取其相关知识。利用新媒体技术向大众展示香文化发展、香具及香品、常见香料及香料分类、香的制作流程(以小四合香为例,让人们减小对于香的传统“奢侈”认知)。

Based on the background of Chinese traditional culture, this project is aimed at Chinese incense culture. The purpose is to hope that the public can quickly establish their cognition of incense culture, understand traditional incense culture and acquire related knowledge through this project. New media technology is used to show the development of incense culture, incense devices and incense products, common spices and spice classification, and the production process of incense to the public (taking Xiao Sihe incense as an example, to reduce people's traditional "luxury" cognition of incense).

此设计中了解到中国传统香文化的发展,积极抓住新媒体时代的发展机遇,让更多的人们可以看见传统香文化的魅力,既响应了国家对于优秀传统文化的宣传政策也可以使人们增强文化自信。让人们对于传统香文化了解的更加深刻和建立对于香的认知。

In this design, the development of traditional Chinese incense culture is understood, and the development opportunity of the new media era is seized actively, so that more people can see the charm of traditional incense culture. It not only responds to the national propaganda policy on excellent traditional culture, but also enhances people's cultural confidence. Let people have a deeper understanding of traditional incense culture and establish a better understanding of incense.

香文化作为中国历史悠久的传统文化,折射着浓厚的民族精神与丰富的民族经历。为了让更多人看到中国的传统香文化,我们要让传统文化顺应时代发展与新兴媒体技术相结合,改变传统宣传方式走入大众视野,好好发展我国独特的资源,展示香文化的传统魅力。

As a traditional culture with a long history in China, incense culture reflects a strong national spirit and a rich national experience. In order to let more people see China's traditional incense culture, we need to make traditional culture conform to the development of the times combined with emerging media technology, change the traditional propaganda methods into the public view, develop our unique resources properly and show the traditional charm of incense culture.