该课题运用新媒体动画的形式，对中国传统山水画的经典作品进行数字化的表达与展示。结合时代的需求和大众对传统山水画理解的盲区，选取山水画发展历程中重要节点的代表性作品，使用二维动画，三维动画，定格动画等多种表现技法对其意境，文化内涵、技法等要素，进行综合展示。目的是为了让中国山水画的文化精神在新时代得以传承，同时也对新媒体动画的综合应用进行了探索和尝试。

This project uses the form of new media animation to digitally express and display classic works of traditional Chinese landscape paintings. By combining the needs of the times and the blind spots in the understanding of traditional landscape paintings by the public, representative works of important nodes in the development history of landscape painting are selected, and various techniques such as 2D animation, 3D animation, and stop-motion animation are used to comprehensively display their artistic conception, cultural connotation, techniques, and other elements. The aim is to inherit the cultural spirit of Chinese landscape painting in the new era, while also exploring and attempting the comprehensive application of new media animation.

在没有做毕业设计以前觉得毕业设计只是对这四年来所学知识的单纯总结，但是通过这次做毕业设计发现清自己的看法有点太片面。毕业设计不仅是对前面所学知识的一种检验，而且也是对自己能力的一种提高。

With the completion of the project, this project aims to explore the application of new media animation in the expression of Chinese landscape painting. First of all, this thesis introduces the concept of new media animation and its application in the expression of landscape painting, including the creation process and technology of new media animation, as well as the drawing characteristics of traditional Chinese landscape painting. Then, combined with examples, the paper analyzes the application of new media animation in the expression of Chinese landscape painting from three aspects: form, content and technology of new media animation. Finally, this thesis looks into the development prospect of new media animation in the expression of Chinese landscape painting, points out the possibility and potential of new media animation in the expression of Chinese landscape painting, and through the combination of Chinese landscape painting and digital media works, then achieve the inheritance and protection of Chinese landscape painting and the extension of new media animation research. Through this graduation design, I understand my lack of knowledge and ability. I still have too much to learn. Through this graduation project, I realized that learning is a process of long-term accumulation. I should keep learning in the future work and life, and strive to improve my knowledge and comprehensive quality.

通过这次毕业设计，我才明白学习是一个长期积累的过程，在以后的工作、生活中都应该不断的学习，努力的提高自己知识和综合素质。我的毕业设计就是运用已有的专业基础知识和新兴的虚拟制片技术相结合，为歌莉娅品牌设计宣传片。毕业设计是对我们的知识和相关能力进行一次全面的考核，培养我们综合运用所学知识独立地分析问题和解决问题的能力，为以后工作打下了坚实的基础。

Today's society is fast-paced, and a lot of fragmented news is flooding life. Traditional Chinese landscape painting has begun to fade from view under its influence. However, traditional Chinese landscape painting has a high artistic standard, and history needs to be inherited and innovated. In this environment, what kind of communication method we should choose to spread the artistic conception and cultural value of landscape painting is what we need to think about at present. The project mainly takes landscape painting as the core and disseminates it in the form of new media animation, which is a discussion and innovation of the expression form of traditional landscape painting, and also a study of the display mode of new media animation. We also faced many problems in the process of creating the design. Repeated revision and difficulty in production, after continuous trial and learning, I strive to better improve my final works.