北京作为中国的首都，是一个非常有代表性的城市，而北京烤鸭则是北京最具代表性的美食。所以本次动画设计是以烤鸭为主题。 本片中讲述了一个热爱中国风的女孩，在放假回家的路上火车上飘来熟悉的味道，她不经陷入回忆，小时候和家人在院子里吃父亲做的饭。回到家后去到自己家开的烤鸭店看到客人们其乐融融自己进入到幻想的世界，电话声音响起把她拉回现实。本次的设计从企业文化以及企业品牌理念所传达的文化精神出发，具有辨识度，打造一个具有特色的有趣的烤鸭人物形象，通过将食物与插画相结合的方式，将轻松诙谐的生活态度融入到设计中，以有趣的烤鸭颜色为切入点，采用多种人物形象的方式创造，传递企业文化。

Beijing, as the capital of China, is a very representative city, and Roast Beijing Duck is the most representative food in Beijing. So this animation design is based on the theme of roast duck. The film tells the story of a girl who loves Chinese style. On her way home from vacation, the familiar smell wafts from the train. She falls into memory and eats her father's cooking with her family in the yard when she was a child. When she got home, she went to her own roast duck restaurant and saw the guests happily entering the fantasy world. The voice of the phone rang and pulled her back to reality. This design starts from the corporate culture and the cultural spirit conveyed by the corporate brand concept, with recognition, to create a unique and interesting roast duck character image, through the combination of food and illustration, to integrate a relaxed and humorous attitude towards life into the design, with interesting roast duck color as the breakthrough point, using a variety of character images to create and convey corporate culture.

通过近几个月的毕业设计，我能够充分的感受到大学四年来所学的内容正如生产车间一样在流水线上一环紧扣着一环，也如同木桶原理一样，作品的优秀在于全面的细节上的处理，以及任何一个环节都不能出现缺陷。在整个这如同“织毛衣〞 的毕业设计过程中，我深深的发现了自身的不足之处，在专业上学习的东西自身没有能够很好的消化，以至于后期的制作非常的艰辛。在克服种种困难后，我似乎对新媒体专业有了一个全新的认识。能够感觉到大学这些年学到的知识很多，收获也很多，但是在每个环节的把握上不细腻，没有完全的掌握細节上的要领，因此，在做的过程中问题不断的出现。而从专业设计角度上讲我在设计观念上最大的收获是对设计流程全局的把握是前期必须充分做好的准备，不然在设计的过程中，最初的设计理念会不断的出现问题，以致必须修改，而最后的设计作品则会与最初的想法大相径庭。在这一过程中我对新媒体产品概念设计的流程更加的清晰。在制作过程中四年学习的东西能够得到了一个消化。

Through the graduation design in recent months, I can fully feel that what I have learned in the past four years in college is closely linked to each other on the assembly line just like the production workshop, and also like the Cannikin law. The excellence of the work lies in the comprehensive treatment of details, and no defect can appear in any link. Throughout this, it's like During the graduation design process of 'Knitting Sweaters', I deeply discovered my own shortcomings. I did not have a good understanding of what I learned in my major, which made the later production very difficult. After overcoming various difficulties, I seemed to have a new understanding of the new media major. I could feel that I had learned a lot of knowledge and gained a lot over the years in college, but the grasp of each link was not meticulous and not precise Having a complete grasp of details, therefore, problems constantly arise during the process. From a professional design perspective, my biggest gain in design concepts is that I have a comprehensive understanding of the design process, which is a necessary preparation in the early stages. Otherwise, during the design process, the initial design concept will continue to encounter problems and must be modified, and the final design work will be vastly different from the original idea. During this process, I became more clear about the process of conceptual design for new media products. During the production process, what has been learned for four years can be digested.

毕业设计即将结束，通过此次毕业设计，让我了解到团队合作与前期策划的重要性，也使我明白了学习是一个长期的过程，需要我们不断的积累经验。在以后的工作和生活中，我们要不断学习努力提高自己。我也完成了自己的毕业设计任务“果木烤鸭动画广告短片”。时至今日，论文基本完成。从最初的茫然，到慢慢的进入状态，再对思路逐渐的清晰，整个写作过程难以用语言来表达。两个月的奋战，紧张而又充实的毕业设计中古落下帷幕。回想这段日子的经历和感受，我感慨万千，在这次的毕业设计的过程中，我拥有了无数难忘的回忆和收获。通过亲手做毕业设计，我发现了自己知识的匮乏和能力的欠缺，我觉得自己对专业知识的认识、理解是比较肤浅的，在搜集资料的过程中，我在学校图书馆，收集资料，还在网上查找各类相关资料，将这些宝贵的资料全部记在笔记本上，尽量使我的资料完整，精确，数量多，这有利于论文的撰写。然后我将收集到的资料仔细整理分类，及时拿给导师进行沟通。当我终于完成所有的脚本、绘图、排版、后期的任务后整个人都很累，但同时看着电脑的屏上的毕业设计时我的心里是甜的，我觉得我这一切都值了。这次毕业论文的制作过程是我的一次再学习，再提高的过程，在论文中我充分地运用了大学期间所学到的知识。

The graduation project is coming to an end. Through this project, I have realized the importance of teamwork and early planning. It has also made me understand that learning is a long-term process that requires us to continuously accumulate experience. In future work and life, we should constantly learn and strive to improve ourselves. I also completed my graduation project task of "Fruit Tree Roast Duck Animation Advertising Short Film". Until today, the paper has been basically completed. From initial confusion to gradually entering a state, and then gradually becoming clear about the ideas, the entire writing process is difficult to express in language. After two months of hard work, the tense and fulfilling graduation project has come to an end in ancient times. Looking back on my experiences and feelings during these days, I am filled with emotions. In the process of this graduation project, I have had countless unforgettable memories and gains. By personally doing my graduation project, I have discovered a lack of knowledge and abilities. I feel that my understanding and understanding of professional knowledge is relatively superficial. During the process of collecting information, I collect information in the school library and search for various relevant materials online. I keep all these valuable materials in my notebook and try to make my information complete, accurate, and abundant, which is conducive to the writing of the paper. Then I will carefully organize and classify the collected materials, and promptly communicate with my supervisor. When I finally finished all the scripts, drawings, layout, and post production tasks, I was exhausted, but at the same time, looking at the graduation project on the computer screen, my heart was sweet and I felt that all of this was worth it. The production process of this graduation thesis is a process of further learning and improvement for me. In the paper, I fully utilized the knowledge I learned during my university years.