该作品是以西安舒芸文化传媒有限公司的品牌推广项目为依托，进行品牌文化的创作与推广。作品的创作理念是传递自由轻松，不随波逐流的女性文化。 作品由静态图片和拼贴动画组成，通过服饰，造型及材料的组合进行拍摄，之后用AR进行拼贴动画的制作，作品反讽人们为迎合大众迎合时尚潮流而病态地改变自己，失去自我。传达出女性是不被定义的，应该撕掉标签，自由“生长”的理念。

This work is based on the brand promotion project of Xi 'an Shuyun Culture Media Co., Ltd. to create and promote brand culture. The creative idea of the work is to convey the free and relaxed female culture without going with the flow. The work consists of static pictures and collage animation, which is shot through the combination of costumes, shapes and materials, and then made with AR collage animation. The work satirizes people's morbid change and loss of self in order to cater to the public and fashion trends. It conveys the idea that women are not defined and should tear off the label and "grow" freely.

此次的毕业设计为商业项目，我们以项目为依托进行艺术创作，在前期我们对品牌推广案例和时尚摄影风格特点进行调研，在与甲方和导师不断的沟通下，不断得完善修改方案。在作品中，我们加入了一些女性元素的材料进行创作，从而传达出自由轻松，不随波逐流的女性文化。此次的毕设创作让我学到了很多，过程中总是出现很多问题，这也使得我学会静下心来去解决问题，同时在思考问题上要多方面的思考，注意细节。

This graduation project is a commercial project, and we rely on the project for artistic creation. In the early stage, we investigated the brand promotion cases and the characteristics of fashion photography style, and under the constant communication with Party A and the tutor, we constantly improved the modification scheme. In the works, we added some materials with female elements to create, thus conveying a free and relaxed female culture that does not go with the flow. I have learned a lot from this creation, and there are always many problems in the process, which also makes me learn to calm down and solve problems. At the same time, I should think in many ways and pay attention to details when thinking about problems.

本次毕业设计作品中，无论是从开始的主题选择到制作过程还是即将结束的日子里都非常充实且值得回忆，一次次与老师的沟通交流，一次次对毕设的修改都会从中或者新的发现与创新。不断的拍摄找场景、模特等每一次结束后可以看得自己创意被实现，都会很开心。制作毕设过程中，也使自己学会了很多，遇到事情要有耐心，细心学会学习。

In this graduation project, whether it is from the initial theme selection to the production process or the upcoming days, it is very fulfilling and worth recalling. The communication and exchange with teachers, as well as the modifications to the final design, will bring new discoveries and innovations. Continuously shooting and finding scenes, models, etc. After each completion, one can see their creativity realized and be very happy. During the process of completing the design, I also learned a lot. When encountering things, I should be patient and learn to learn carefully.