在咖啡品牌文化的基础上，重新定位和升级品牌是一种常见的市场策略。数字化技术可以用于视觉形象系统的升级和品牌形象的塑造；商业摄影技术和MG动画表达形式对品牌形象进行深入推广，有助于提升品牌辨识度。

Repositioning and upgrading the brand based on coffee brand culture is a common market strategy. Digital technology can be used for upgrading visual image systems and shaping brand image; The in-depth promotion of brand image through commercial photography technology and MG animation expression forms helps to enhance brand recognition.

在完成毕设的过程中，我对于一个品牌的形成和发展以及专业知识和使用上逐渐清晰，在制作后与商家的沟通过程中让我了解到设计者与商家之间的差异化以及实际的使用与设计的关系，从而让我了解到工作、设计与沟通的重要性。

In the process of completing the design, I gradually became clear about the formation and development of a brand, as well as professional knowledge and use, and in the process of communicating with the merchant after production, I understood the difference between the designer and the merchant and the relationship between the actual use and design, so that I understood the importance of work, design and communication.

有些东西以为学会了，但真正到用的时候才发现是两回事，设计出来的产品效果图和产品制作又是两回事，我总是在突破刻板与考虑成本中反复横跳。在vi设计的那段时间里，最难忘的是还是每一个小灵感实现时那喜悦的心情。感谢指导老师和专业老师的指导和关怀，指引毕业设计需要调整和修改的方向。也感谢品牌方的支持与鼓励，给我们机会让我们成长。

Some things I thought I had learned, but when I actually used it, I found that it was two different things, and the product renderings and product production were two different things, and I always jumped back and forth between breaking through stereotypes and considering costs. During the time of VI Design, the most memorable thing was the joy of every small inspiration realized. Thanks to the guidance and care of the instructors and professional teachers, the direction of the graduation project needs to be adjusted and revised. We also thank the brand for their support and encouragement, giving us the opportunity to grow.