EAaD .2023
WORK VISUAL COMMUNICATION DESIGN
作品 - 造梦蓬莱——大明宫文创产品设计
GRADUATION SHOW 2023 VISUAL COMMUNICATION DESIGN
Dream Penglai - Daming Palace cultural and creative product design 造梦蓬莱——大明宫文创产品设计 该项目为实际项目大明宫遗址公园文创产品设计,研究方向是大明宫遗址公园立体书书籍设计以及大明宫遗址公园插画设计。利用两者呈现出大明宫已消逝的建筑,为其出版立体书图...
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张乐乐 Zhang Lele
作品感言: 本次毕业设计的题目为《造梦蓬莱——大明宫遗址公园插画设计... more >>
赵青青 Zhao Qing Qing
作品感言: 该作品是在大学四年学习中最后一个项目设计,它是实际项目,... more >>
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丹凤门
丹凤门
2023
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Dream Penglai - Daming Palace cultural and creative product design 造梦蓬莱——大明宫文创产品设计

该项目为实际项目大明宫遗址公园文创产品设计,研究方向是大明宫遗址公园立体书书籍设计以及大明宫遗址公园插画设计。利用两者呈现出大明宫已消逝的建筑,为其出版立体书图文读物及衍生品。在插画采用以“梦”造画,以画“蓬莱”的方式,而立体书则是平面纸张从二维到三维的精彩变化,以达到"读本"和"读屏"共存。

This project is to design the cultural and creative products of Daming Palace Site Park. It aims at the design of the pop-up books and the illustration of Daming Palace Site Park in order to present the vanished buildings of Daming Palace, and publish stereo books, texts and derivatives for it. It adopts the method of "dream" painting to draw "Penglai" in the illustration, and the plane paper changes from two-dimensional to three-dimensional in the stereo book to achieve the coexistence of "textbook reading" and "screen reading".

本次毕业设计的题目为《造梦蓬莱——大明宫遗址公园插画设计》将采用“造梦”的形式,将大明宫以“梦”的形式还原大明宫并展示在读者眼前。利用艳丽的色彩制造出梦境中的氛围,通过现有的材料进行趣味元素的创造和建筑场景及历史典故的绘制。采用以“梦”造画,以画“蓬莱”的形式是人们联想到大明宫曾经的震撼壮观,并吸引更多读者了解大明宫文化。最后将插画运用在合理且有趣的场景中。

The title of this graduation project is "Dreaming of Penglai - Illustration Design of Daming Palace Ruins Park", which will use the form of "dreaming" to restore the Daming Palace in the form of "dreams" and The book will be a 'dream' of the Daming Palace and will be displayed in front of the reader's eyes. The use of bright colours creates a dream-like atmosphere, using existing materials to create interesting elements and to draw architectural scenes and historical references. The use of 'dreams' to create paintings and the painting of 'Penglai' is a reminder of the magnificence of the Daming Palace and attracts more readers to its culture. Finally, the illustrations are used in a logical and interesting setting.

该作品是在大学四年学习中最后一个项目设计,它是实际项目,是以西安大明宫国家遗址公园为主题设计的相关文创产品造梦蓬莱立体书。 该设计利用三维立体结构书籍这一新兴媒介,勾起读者兴趣诱使其了解此书。制作中采用不同的闭合手法、折叠方式及其他趣味立体结构,例悬浮机关、V形折机关、抽拉机关等,表现大明宫的古建筑之美和宣扬大明宫宫殿的历史文化和风情。

This work is the last projectesign in the four years of university study. It is an actual project. It is a related cultural and creative product Dream-making Penglai pop-up book designed on the theme of Daming Palace National Heritage Park in Xi 'an. The design uses the three-dimensional structure of the book this new medium, arousing the interest of readers to entice them to understand the book. Different closing techniques, folding methods and other interesting three-dimensional structures are used in the production, such as suspension mechanism, V-shaped folding mechanism, pulling mechanism, etc., to express the beauty of the ancient architecture of Daming Palace and publicize the historical culture and customs of Daming Palace.