“新傩”是参考傩文化千年来根据时代特点随时代发展而进行改变，制作出一个以现代语境表达的傩文化文创品牌。现阶段具有特点同时具影响力的概念为“元宇宙”，“新傩”也正是“傩文化”与“元宇宙”概念融合的文创品牌，品牌主设计图案傩面具的再设计上沿用传统傩面具对称为主的特点，在整体的风格设计上面具以及延展产品会呈现未来感与机械感。同时为了与“元宇宙”概念更加贴合，在品牌呈现时加入交互以及增强现实等效果。用一种新奇的方式让“傩文化”再次出现在人们的视野里。

Xin Nuo is produced as a cultural and creative brand to express the Nuo Culture, which changes with the development of times for a thousand years. At present, Meta-universe has the characteristics and influential concept. "Xin Nuo" is the cultural and creative brand combining "Nuo culture" and "Meta-universe ". Nuo mask, which is the main design pattern of the brand, is designed to follow the traditional Nuo mask symmetry-based characteristics. The overall style design of the mask and extension of the product will present a sense of the future and mechanical sense. At the same time, in order to be more in line with the concept of "meta-universe", the brand is presented with interactive and augmented reality effects, which is a novel way to make the "Nuo culture" in the field of vision again.

通过本次课题也得以对巫傩文化得到了一定的了解，了解到该文化的溯源以及与一些中华传统优秀文化的联系，在调研与设计中，慢慢体会到巫傩文化背后的内涵与文化，是关乎着上千年的文化溯源，这些都是老祖宗流传下来的瑰宝，这都是与成员调研研究得出的感受，并且难能可贵的是其实傩文化在不断发展与进步中形成了不同于其他文化类型的、自己独特的艺术形式。所以我们更想运用自己独特的视觉艺术形式将傩神和面具的艺术特点融合在一起，并表现在不同时代不同地方。将十二傩相图形化与当下的元宇宙元素结合，配色也是运用其傩戏面具上独特配色，在保留着它特有的原型上进行创新设计。我们也期待着本次课题能给傩文化的传承带来微薄之力。

A través de este tema, también se puede obtener una cierta comprensión de la cultura Wu nuo, comprender la trazabilidad de la cultura y la conexión con algunas excelentes culturas tradicionales chinas, en la investigación y el diseño, apreciar lentamente la connotación y la cultura detrás de la cultura Wu nuo, que está relacionada con la trazabilidad cultural de miles de años, estos son tesoros transmitidos por los antepasados, que son sentimientos obtenidos de la investigación y el estudio con los miembros. Y es encomiable que, de hecho, la cultura nuo haya formado su propia forma de arte única diferente de otros tipos de Cultura en el desarrollo y progreso continuos. Por lo tanto, preferimos utilizar nuestra propia forma única de arte visual para integrar las características artísticas del Dios nuo y la máscara y mostrarlas en diferentes épocas y lugares. Combinando la formación del gráfico de fase de doce nuo con los elementos del Meta - universo actual, la combinación de colores también utiliza la combinación única de colores en su máscara de ópera nuo para diseñar de manera innovadora manteniendo su prototipo único. También esperamos que este tema traiga un escaso poder a la herencia de la cultura nuo.

“新傩”是参考傩文化千年来根据时代特点随时代发展而进行改变，制作出一个以现代语境表达的傩文化文创品牌。现阶段具有特点同时具影响力的概念为“元宇宙”，“新傩”也正是“傩文化”与“元宇宙”概念融合的文创品牌，品牌主设计图案傩面具的再设计上沿用传统傩面具对称为主的特点，在整体的风格设计上面具以及延展产品会呈现未来感与机械感。同时为了与“元宇宙”概念更加贴合，在品牌呈现时加入交互以及增强现实等效果。用一种新奇的方式让“傩文化”再次出现在人们的视野里。本次文创品牌设计是以小众文化“傩文化”作为研究前提，在设计过程中遇到了许多难点如各地傩文化风俗不同、面具缺乏正面清晰图片等，通过不断寻找这些问题也逐渐解决，通过这次设计让我的设计思维再一次拓宽，调研的也让我意识到，单纯的平面创作无法像之前一样吸引观者，这对我们专业也是一项挑战。

The "Xin Nuo" is a reference Nuo culture for a thousand years according to the characteristics of the times with the development of the times to change, to produce a modern context to express the Nuo cultural and creative brand. At this stage has the characteristics of the influential concept of "meta-universe", "Xin Nuo" is also the "Nuo culture" and "meta-universe "The concept of fusion of cultural and creative brand, the main design pattern of the brand Nuo mask redesigned to follow the traditional Nuo mask symmetry-based characteristics of the overall style design of the mask and extension of the product will present a sense of the future and mechanical sense. At the same time, in order to be more in line with the concept of "meta-universe", the brand is presented with interactive and augmented reality effects. A novel way to make the "Nuo culture" again in the field of vision. This creative brand design is a niche culture "Nuo culture" as the premise of the study, in the design process encountered many difficulties such as different customs around Nuo culture, the lack of a clear picture of the mask front, etc., by constantly looking for these problems are gradually solved, through this design so that my design thinking once again broadened, the research also made me aware of This is a challenge for our profession, as simple graphic creation cannot attract viewers as before.