EAaD .2023
WORK VISUAL COMMUNICATION DESIGN
作品 - 基于盛唐文化符号下的大明宫文创设计
GRADUATION SHOW 2023 VISUAL COMMUNICATION DESIGN
Cultural and creative design of Daming Palace based on the cultural symbols of the prosperous Tang Dynasty 基于盛唐文化符号下的大明宫文创设计 大明宫见证唐朝兴衰,通过思考将盛唐符号与现代文化结合,设计一系列大明宫IP形象,提取最具代表性的图画作为样本,从造型、服饰、纹样等方面进行分析,尝试将盛唐文化元...
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成杨洋 CHENG YANG YANG
作品感言: 大明宫见证唐朝兴衰,通过思考将盛唐符号与现代文化结合,设... more >>
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日历
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盲盒包装盒
盲盒包装盒
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衍生品
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价值·过程
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Cultural and creative design of Daming Palace based on the cultural symbols of the prosperous Tang Dynasty 基于盛唐文化符号下的大明宫文创设计

大明宫见证唐朝兴衰,通过思考将盛唐符号与现代文化结合,设计一系列大明宫IP形象,提取最具代表性的图画作为样本,从造型、服饰、纹样等方面进行分析,尝试将盛唐文化元素的精髓与当代产品设计形式相结合。

The Daming Palace witnessed the rise and fall of the Tang Dynasty. Through the combination of the symbols of the prosperous Tang Dynasty and modern culture, we have designed a series of IP images of the Daming Palace, extracted the most representative pictures as samples, analyzed from the aspects of modeling, clothing, patterns, etc., and tried to combine the essence of the cultural elements of the prosperous Tang Dynasty with the design forms of contemporary products.

大明宫见证唐朝兴衰,通过思考将盛唐符号与现代文化结合,设计一系列大明宫IP形象,并以此IP进行文创设计。以盛唐文化元素为切入点,通过对唐文化形态构成形式进行分类,提取最具代表性的图画作为样本,从造型、服饰、纹样等方面进行分析,尝试将盛唐文化元素的精髓与当代产品设计形式相结合。在设计语言上,力图以符合当代设计语境的表达方式对盛唐文化元素进行再设计,以适合当下的消费群体。

The Daming Palace witnessed the rise and fall of the Tang Dynasty. Through thinking about the combination of symbols of the prosperous Tang Dynasty and modern culture, it designed a series of IP images of the Daming Palace, and carried out cultural and creative design with this IP. Starting from the elements of the prosperous Tang culture, this study classifies the forms of Tang culture, extracts the most representative paintings as samples, and analyzes them from aspects such as shape, clothing, and patterns. It attempts to combine the essence of the prosperous Tang culture elements with contemporary product design forms. In terms of design language, we strive to redesign the cultural elements of the Tang Dynasty in a way that conforms to the contemporary design context, in order to adapt to the current consumer group.