EAaD .2023
WORK VISUAL COMMUNICATION DESIGN
作品 - Digital EU——欧亚学院智慧..
GRADUATION SHOW 2023 VISUAL COMMUNICATION DESIGN
Digital EU - Eurasian Academy Smart Campus Design Digital EU——欧亚学院智慧校园IP与交互设计 以欧亚学院智慧校园为主题进行IP形象及交互设计,从欧亚学院基础建设和地标建筑提取元素进行图形化特征,根据各个学院属性设计出具有欧亚文化的IP形象,IP的应用体现...
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任映珍 Ren Ying Zhen
作品感言: 我的毕业设计是以西安欧亚学院智慧校园主题做IP设计,这个... more >>
吴钰琛 Wu Yu Cheng
作品感言: 我的毕业设计是交互视域下的欧亚学院智慧校园,以欧亚学院为... more >>
WORK GALLERY
作品集
Eu IP形象(部分)制作过程视频
Eu IP形象(部分)制作过程视频 [VIDEO]
欧亚学院IP形象“大u”动态海报
欧亚学院IP形象“大u”动态海报 [VIDEO]
文化传媒学院IP形象“照小J”动态海报
文化传媒学院IP形象“照小J”动态海报 [VIDEO]
艾德艺术设计学院IP形象“Aiander”动态海报
艾德艺术设计学院IP形象“Aiander”动态海报 [VIDEO]
会计学院IP形象“钞钞”动态海报
会计学院IP形象“钞钞”动态海报 [VIDEO]
高职学院IP形象“嗨儿”动态海报
高职学院IP形象“嗨儿”动态海报 [VIDEO]
金融与数据科学学院IP形象“多金鳄”动态海报
金融与数据科学学院IP形象“多金鳄”动态海报 [VIDEO]
Eu魔方交互设计界面集合视频
Eu魔方交互设计界面集合视频 [VIDEO]
Eu魔方交互设计(游览)展示1
Eu魔方交互设计(游览)展示1 [VIDEO]
Eu魔方交互设计(游览)展示2
Eu魔方交互设计(游览)展示2 [VIDEO]
Eu魔方交互设计(游览)展示3
Eu魔方交互设计(游览)展示3 [VIDEO]
Eu魔方交互设计(夜晚穿梭)动态展示
Eu魔方交互设计(夜晚穿梭)动态展示 [VIDEO]
价值·过程
VALUE
Digital EU - Eurasian Academy Smart Campus Design Digital EU——欧亚学院智慧校园IP与交互设计

以欧亚学院智慧校园为主题进行IP形象及交互设计,从欧亚学院基础建设和地标建筑提取元素进行图形化特征,根据各个学院属性设计出具有欧亚文化的IP形象,IP的应用体现出我校的文化软实力及学校的精神面貌。创造性运用交互设计,在项目中进行视角切换、穿梭游览、IP形象选择,交互设计在其中起到了构建视听触觉多形态的有机融合,调动观众感知。通过此设计让欧亚学院师生更好从中获取项目并且与欧亚学院建立更紧密的链接。

The IP image and interaction design is carried out based on the theme of the smart campus of Eurasia University. The graphic features are extracted from the elements of the infrastructure and landmark buildings of Eurasia University, and the IP image with Eurasian culture is designed according to the attributes of each college. The application of IP reflects the cultural soft strength and the spiritual outlook of our school. Interactive design is creatively applied to carry out perspective switching, shuttle tour and IP image selection in the project. Interactive design plays an organic integration of audio-visual and tactile multi-forms to mobilize the audience's perception. Through this design, teachers and students of Eurasia University can obtain projects from it and establish closer links with Eurasia University.

我的毕业设计是以西安欧亚学院智慧校园主题做IP设计,这个主题毕业设计对学校来说具有前瞻性,对于我个人而言是一个具有挑战性,同时意义非凡,且能给我带来成就感的设计。在设计过程中,很大程度上是对大学四年来所掌握的知识,以及设计思维的综合运用:创意思维的发散,头脑风暴,整理归纳视觉语言,IP形象的图形设计,排版等等。在逐一规划IP形象设计中的各个元素,比如品牌标志、图形元素、配色方案、视觉样式,然后对每个元素进行深入的研究和探索,我找到了适合我校IP形象的调性,并使用三维建模的方式搭建出欧亚学院IP大家族。

My graduation design is based on the theme of the smart campus of Xi 'an Eurasia University. This theme is forward-looking for the school, and for me personally, it is a challenging and meaningful design that can bring me a sense of accomplishment. In the design process, to a large extent, it is the comprehensive application of the knowledge acquired in the four years of university: divergence of creative thinking, brainstorming, sorting out and concluding visual language, graphic design of IP image, typesetting and so on. After planning each element of IP image design one by one, such as brand logo, graphic element, color scheme and visual style, and conducting in-depth research and exploration on each element, I found the tonality suitable for the IP image of our school, and built the IP family of Eurasia College by using three-dimensional modeling.

我的毕业设计是交互视域下的欧亚学院智慧校园,以欧亚学院为蓝本。鉴于后疫情时代下,学生于与校园联系变少的情况,需要一种新型的方式在学生与学院之间架构沟通的桥梁。并且为了帮助学生更方便迅速的捕获需要的信息,因此诞生了交互累类欧亚学院智慧校园。力求达到:功能齐全、易于操作、具有欧亚精神的数字化智慧校园。 此次主要以欧亚学院智慧校园与交互设计的融合去进行视觉设计。本文通过分析欧亚学院的现状以及存在的问题,探讨出融入交互设计的新方向,设计出富有校园文化及特色的欧亚学院智慧校园,交互的特殊性也使得学生与校园有了更加有力的粘性。

My graduation design is a smart campus of Eurasian College under the interactive perspective, based on Eurasian College. In view of the fact that students have less contact with the campus in the post-epidemic era, a new way is needed to build a bridge between students and the college. And in order to help students capture the information they need more conveniently and quickly, the interactive Eurasian College Smart Campus was born. Strive to achieve: a digital smart campus with complete functions, easy to operate, and Eurasian spirit. This time, the visual design is mainly based on the integration of the intelligent campus and interactive design of Eurasian College. By analyzing the current situation and existing problems of Eurasian College, this paper explores a new direction for integrating into interaction design, and designs a smart campus of Eurasian College with rich campus culture and characteristics. The particularity of interaction also makes students and campus more powerful.