本文用IP形象设计及文创设计两种艺术形式交互作为论点，以考古和历史在当下结合作为内在逻辑；根据毕业设计主题“考古探险——古墓里的秘密”陕西考古博物馆主题活动，针对文创产品方向分析原有文创产品设计存在的不足并设计出更新颖的文创产品，通过探究考古与IP的融合创新设计，使博物馆具有更广泛的知名度，以及不同于其他博物馆的更明显的识别性。

This paper uses the interaction of two art forms, IP image design and creative design, and the combination of archaeology and history in the present day as the internal logic; based on the theme of the graduation design, "Archaeological Adventure - Secrets in the Tomb", the Shaanxi Archaeological Museum is a thematic activity. The design direction of the creative product is to analyse the shortcomings of the original creative product design and design a more innovative creative product, and to explore the integration of archaeology and IP to make the museum more widely known and more distinctive from other museums.

本文用IP形象设计及文创设计两种艺术形式交互作为论点，以考古和历史在当下结合作为内在逻辑；根据毕业设计主题“考古探险——古墓里的秘密”陕西考古博物馆主题活动，针对文创产品方向分析原有文创产品设计存在的不足并设计出更新颖的文创产品，通过探究考古与IP的融合创新设计，使博物馆具有更广泛的知名度，以及不同于其他博物馆的更明显的识别性。

This paper uses the interaction of two art forms, IP image design and creative design, and the combination of archaeology and history in the present day as the internal logic; based on the theme of the graduation design, "Archaeological Adventure - Secrets in the Tomb", the Shaanxi Archaeological Museum is a thematic activity. The design direction of the creative product is to analyse the shortcomings of the original creative product design and design a more innovative creative product, and to explore the integration of archaeology and IP to make the museum more widely known and more distinctive from other museums.

本文用IP形象设计及文创设计两种艺术形式交互作为论点，以考古和历史在当下结合作为内在逻辑；根据毕业设计主题“考古探险——古墓里的秘密”陕西考古博物馆主题活动，针对文创产品方向分析原有文创产品设计存在的不足并设计出更新颖的文创产品，通过探究考古与IP的融合创新设计，使博物馆具有更广泛的知名度，以及不同于其他博物馆的更明显的识别性。

This article uses the interaction between IP image design and cultural and creative design as the argument, and takes the integration of archaeology and history as the internal logic in the present; Based on the graduation project theme of "Archaeological Exploration - Secrets in Ancient Tombs", the Shaanxi Archaeological Museum will analyze the shortcomings of the original cultural and creative product design in terms of cultural and creative product direction, and design more innovative cultural and creative products. By exploring the integration of archaeology and IP in innovative design, the museum will have a wider recognition and a more distinct recognition from other museums.