该研究课题在保障文创产品设计自主创新为导向，综合考虑消费者的对文创需求分析，转变思维方式，并针对文创产品开发应用及文创样式进行了技术创新，故而展现互动性和更好的观感体验。在以数字化时代的背景之下，应当让大明宫创意商品更好的紧跟新时代发展方向，破除其易于批量复制的窘境，做好文创产品与数字媒体的相结合，从而使大明宫文创产品达到质的飞跃。

This research topic is oriented towards ensuring independent innovation in the design of cultural and creative products, comprehensively considering consumer demand analysis for cultural and creative products, transforming thinking patterns, and conducting technological innovation in the development, application, and style of cultural and creative products, thus showcasing interactivity and a better visual experience. In the context of the digital era, we should make Daming Palace creative goods better follow the development direction of the new era, break the dilemma of being easy to copy in batches, and do a good job in combining cultural and creative products with digital media, so as to make Daming Palace cultural and creative products achieve a qualitative leap.

本次毕业设计，以大明宫遗址公园ip形象设计为主要内容。通过对国内外IP形象设计现状及案例的分析，结合大明宫建筑元素的提炼和IP形象的人格塑造，设计了符合大明宫遗址公园特色的IP形象。以IP形象设计为切入点，探讨了建筑和IP形象的有机结合对于文化景观的塑造和传播的重要性。在此基础上，以大明宫丹凤门、寒凉殿、宣政殿、玄武门等建筑元素为案例，探讨了如何将古代建筑元素与现代IP形象设计相结合，创造具有独特文化内涵和审美价值的IP形象。通过案例分析和设计实践，探讨了大明宫遗址公园IP形象设计的具体实现方法和设计价值。在IP形象设计上先由Adobe illustrator设计平面的IP形象，在运用CINEMA 4D做立体化IP形象深入设计，最后针对游客对大明宫遗址公园还存在较陌生的文化底蕴认知，运用Adobe After Effects做线上视频宣传，可以更好地为公园建筑注入文化内涵、提升游客体验、塑造大明宫形象。通过对国内外IP形象设计研究现状的梳理和分析，探讨如何将大明宫遗址公园的建筑元素和IP形象设计相结合，实现大明宫的品牌价值。

This graduation design focuses on the IP image design of Daming Palace Park. Through the analysis of the current situation and cases of IP image design at home and abroad, combined with the refinement of architectural elements of Daming Palace and the personality shaping of IP image, an IP image that conforms to the characteristics of Daming Palace Park is designed. Starting from IP image design, this article explores the importance of the organic combination of architecture and IP image in shaping and disseminating cultural landscapes. On this basis, taking the architectural elements such as Danfeng Gate, Cold Cool Hall, Xuanzheng Hall and Xuanwu Gate of Daming Palace as examples, this paper discusses how to combine ancient architectural elements with modern IP image design to create an IP image with unique cultural connotation and aesthetic value. Through case analysis and design practice, this paper probes into the concrete implementation method and design value of the IP image design of Daming Palace Park. In terms of IP image design, Adobe Illustrator first designed the plane IP image, and then used CINEMA 4D to do the in-depth design of three-dimensional IP image. Finally, in view of tourists' unfamiliar cultural awareness of Daming Palace Park, using Adobe After Effects to do online video publicity can better inject cultural connotation into the park buildings, improve the tourist experience, and shape the image of Daming Palace. Through combing and analyzing the current research situation of IP image design at home and abroad, this paper discusses how to combine the architectural elements of Daming Palace Park with IP image design to realize the brand value of Daming Palace.