该项目属于西安市洪庆山品牌形象提升的真实项目，以“超级符号”的设计形式作为品牌视觉的亮点，用户通过“HQ”这一符号快速识别该品牌。将当地系列活动策划进行创新并以视觉形式展示，使用图形语言拆分与组合，让其具有地域独特性与发展可持续性的同时有较好的视觉表现力，从而提升当地知名度。

This project belongs to the real project of Xi 'an Hongqingshan brand image enhancement, with the design form of "super symbol" as the highlight of brand vision, users can quickly identify the brand through the symbol "HQ". The local series of activity planning is innovated and displayed in visual form, and the graphic language is used to split and combine, so that it has regional uniqueness and development sustainability and good visual expression, so as to enhance local popularity.

本次毕业设计对“洪庆山国家森林公园”进行品牌视觉设计实践，建立统一的视觉语言和风格，提高品牌的视觉辨识度和可信度，以品牌为核心提升市场竞争力，形成特色的乡旅品牌。在此次设计中，对于如何打造与推广品牌，与品牌打造的重要性有了深刻的认识，同时对于品牌设计方面也有了新的理解与感悟。

This graduation project focuses on the brand visual design practice of "Hongqingshan National Forest Park", establishing a unified visual language and style, improving the brand's visual recognition and credibility, and enhancing market competitiveness with the brand as the core, forming a distinctive rural tourism brand. In this design, I have gained a profound understanding of how to build and promote a brand, as well as the importance of brand building. At the same time, I have also gained new understanding and insights into brand design.

通过此次毕业设计主题洪庆山国家森林公园现有系列活动及视觉设计进行分析探究，发现在其开发的过程中，洪庆山系列活动策划内容单一，系列主题活动视觉化薄弱，人们对其产生审美疲劳，削弱了系列活动应对洪庆山国家森林公园形象的积极传播作用。经过学习，了解什么是活动策划的整体逻辑框架，活动策划也是视觉设计中缺一不可的部分，此次设计对我受益匪浅。

hrough the analysis and exploration of the existing series of activities and visual design of Hongqing Mountain National Forest Park as the theme of this graduation project, it is found that in the process of its development, the planning content of Hongqing Mountain series of activities is single, and the visualization of the series of theme activities is weak, and people have aesthetic fatigue to it, which weakens the positive communication function of the series of activities to cope with the image of Hongqing Mountain National Forest Park. After learning, I understand what is the overall logical framework of activity planning. Activity planning is also an indispensable part of visual design. I benefit a lot from this design