EAaD .2023
WORK VISUAL COMMUNICATION DESIGN
作品 - 纪垣-虚拟太空展馆
GRADUATION SHOW 2023 VISUAL COMMUNICATION DESIGN
Kigaki - Virtual Space Pavilion 纪垣-虚拟太空展馆 以虚拟展馆进行品牌形象设计,通过品牌形象设计来体现太空的浩瀚无垠。太空展馆的典型特点是展品和互动展示,重点是太空探索的历史,太阳系以及行星,天体和现象,以及用于...
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谢侯昭 Xie Houzhao
作品感言: 虚拟现实技术主要是利用计算机模拟一个具有多感知性、交互性... more >>
孟丽媛 Meng Liyuan
作品感言: 在本次毕业设计过程中,我深深地体会到了视觉传达的重要性和... more >>
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Kigaki - Virtual Space Pavilion 纪垣-虚拟太空展馆

以虚拟展馆进行品牌形象设计,通过品牌形象设计来体现太空的浩瀚无垠。太空展馆的典型特点是展品和互动展示,重点是太空探索的历史,太阳系以及行星,天体和现象,以及用于太空探索的技术和设备等主题。品牌标志以主要的色彩为紫色和灰色。紫色是太空虚拟展馆的主色调,代表着科技,未来。灰色是品牌的辅助色,代表简约,内敛,规范。太空虚拟展馆的标志,将“万户上天”图形化,。结合品牌的主要呈现内容得出的,神秘、具有吸引力,展示出品牌的特色。后期品牌推出延展设计产品,比如门票等,将会形成符合品牌调性的文化氛围。

Brand identity design with a virtual pavilion that reflects the vastness of space through brand identity design. Typical of space pavilions are exhibits and interactive displays focusing on topics such as the history of space exploration, the solar system and the planets, celestial bodies and phenomena, and the technology and equipment used for space exploration. The brand logo features the primary colors of purple and gray. Purple is the main color of the space virtual pavilion, representing technology, the future. Gray is the secondary color of the brand, representing simplicity, introspection and normality. The logo of the space virtual pavilion is a graphic representation of "10,000 households in the sky". Combined with the main content of the brand, it is mysterious, attractive and shows the characteristics of the brand. Later, the brand will launch extended design products, such as tickets, which will form a cultural atmosphere in line with the brand tone.

虚拟现实技术主要是利用计算机模拟一个具有多感知性、交互性和沉浸感的三维立体环境,结合相关动作和音效可以提高人们的视觉和听觉感受.本文应用3dsMax构建航天科技展馆的展品与三维场景,同时使用修改器、UV 贴图等生成完整的展馆模型,通过虚幻引擎5实现一个交互式航天科技展馆系统.系统可实现控制漫游、视频交互、文本交互与拼装游戏交互等功能,以此达到身临其境的体验,有助于航天科技知识的学习和航天精神的传承.

Virtual reality technology is mainly used to simulate a three-dimensional environment with multiple perceptions, interactivity and immersion, which can enhance people's visual and auditory sensations by combining relevant movements and sound effects. In this paper, we apply 3dsMax to build the exhibits and 3D scenes of the aerospace science and technology pavilion, and use modifiers and UV mapping to generate a complete model of the pavilion, and implement an interactive aerospace science and technology pavilion system through Unreal Engine 5. The system can realize the functions of control roaming, video interaction, text interaction and assembly game interaction, etc., so as to achieve an immersive experience and help the learning of aerospace science and technology knowledge and the transmission of aerospace spirit.

在本次毕业设计过程中,我深深地体会到了视觉传达的重要性和魅力。作为一个设计师,我们的任务就是用视觉语言来传达信息和情感,让人们在视觉上得到感受和启发。 在此次毕业设计中,我遇到了很多问题和难题。但是通过深入的研究和思考,我终于找到了最佳的视觉传达方案。我用了大量的图形、色彩、字体等设计元素,来打造一个具有个人特色的设计风格。通过这些设计元素的有机结合,成功地传达了设计理念和创意。 除此之外,我还学会了使用不同的设计软件和工具,来制作出高质量的设计作品。我深入掌握了Photoshop、Illustrator等软件的操作技巧,更加熟悉了色彩、线条、形式和构图等设计要素。这些技术和工具不仅帮助我提高了设计效率,还让我的设计作品更加出色。总之,在本次毕业设计过程中,我获得了很多宝贵的经验和收获。我深刻认识到,视觉传达是设计的核心,只有通过不断的追求视觉语言,我才能做出更专业的设计

During this graduation design process, I deeply appreciate the importance and charm of visual communication. As a designer, our task is to use visual language to convey information and emotion, so that people can feel and be inspired visually. In this graduation design, I encountered many questions and problems. But through in-depth research and thinking, I finally found the best visual communication solution. I used a lot of graphics, colors, fonts and other design elements to create a design style with personal characteristics. Through the organic combination of these design elements, the design concept and ideas were successfully communicated. In addition, I learned to use different design software and tools to produce high quality design works. I mastered the skills of Photoshop and Illustrator in depth, and became more familiar with design elements such as color, line, form and composition. These techniques and tools not only helped me to improve my design efficiency, but also made my design works better. In conclusion, I have gained a lot of valuable experience and gains in this graduation design process. I deeply realize that visual communication is the core of design, and only through the continuous pursuit of visual language can I make more professional designs