EAaD .2023
OUTSTANDING WORK VISUAL COMMUNICATION DESIGN
优秀作品 - FLY BOY—街头篮球虚拟IP
GRADUATION SHOW 2023 VISUAL COMMUNICATION DESIGN
入围奖 / OUTSTANDING WORK . ✮
FLY BOY - Street Basketball Virtual IP FLY BOY—街头篮球虚拟IP 近几年,数字艺术风靡全球,虚拟偶像在元宇宙的带动下频频“出圈”,在这样的背景下意味着虚拟偶像赋予人们的精神与文化十分重要。我们寻找到街头篮球文化作为虚拟偶像的载...
more >>
殷俊 Yin Jun
作品感言: 在设计街头篮球虚拟偶像时,我是从球迷的角度出发,了解街头... more >>
刘椰婷 Liu Ye Ting
作品感言: 在本次毕业设计过程中,我对数字孪生、数字藏品、潮流文化都... more >>
WORK GALLERY
作品集
展示视频
展示视频 [VIDEO]
宣传海报
宣传海报
2023
信息海报
信息海报
2023
场景延展
场景延展
2023
场景延展
场景延展
2023
场景延展
场景延展
2023
场景延展
场景延展
2023
插画设计
插画设计
2023
插画设计
插画设计
2023
插画设计
插画设计
2023
价值·过程
VALUE

OUTSTANDING WORK

FLY BOY - Street Basketball Virtual IP FLY BOY—街头篮球虚拟IP

近几年,数字艺术风靡全球,虚拟偶像在元宇宙的带动下频频“出圈”,在这样的背景下意味着虚拟偶像赋予人们的精神与文化十分重要。我们寻找到街头篮球文化作为虚拟偶像的载体,运用数字技术创作虚拟球星,通过造型、内容、背景故事等方面,形成新的文化记忆,探索文化传播新形式。

In recent years, digital art has enjoyed great populairity around the world. And meanwhile, virtual idols are frequently "out of the loop" driven by the meta-universe, which means that the spirit and culture related to the virtual idols plays a vitally important role in such circumstances. We use the street basketball culture as the carrier and samples of virtual idols and also create virtual super basketball stars via digital technology and then gradually form new cultural memories and explore new means of cultural communication based on the factors such as figure, content, and background story.

在设计街头篮球虚拟偶像时,我是从球迷的角度出发,了解街头篮球文化中具有代表性的球星、厂牌、品牌和服饰搭配等,将其代表性的元素提取出来融入到虚拟偶像的设计中,让他更具有吸引力和认同感,同时与球迷建立起深厚的情感联结。街头篮球虚拟偶像的形象、变装、动作和场景是设计的重点,考虑到他的身材、面部特征、服饰搭配等方面,要求符合街头文化的风格。虚拟偶像是数字时代的产物,他的设计和发展需要紧跟科技的步伐,不断创新和改进,才能在未来的发展中拥有更广阔的前景和更深远的影响力。

When designing a street basketball virtual idol, I approach it from the perspective of fans, understanding the representative players, brands, and clothing combinations in street basketball culture. I extract their representative elements and incorporate them into the design of the virtual idol, making it more attractive and approachable, while establishing a deep emotional connection with fans. The image, cross dressing, movements, and scenes of a street basketball virtual idol are the focus of design. Considering his body shape, facial features, clothing combinations, and other aspects, it is required to conform to the style of street culture. Virtual idols are products of the digital age, and their design and development need to keep up with the pace of technology, constantly innovate and improve in order to have broader prospects and far-reaching influence in future development.

在本次毕业设计过程中,我对数字孪生、数字藏品、潮流文化都进行了深入的认识与学习,并了解街头篮球文化、街头涂鸦风格、著名街球厂牌等,将其代表元素与HIP HOP涂鸦风格相结合呈现在六张场景插画中。选择六个不同的街头篮球活动场地为原型,根据每张不同的主题进行元素搜集与整理、筛查、提取,在HIP HOP的基础上也增加具有未来科技感的元素,致敬经典街球品牌与接球圣地,画面中都融入了相关元素。色彩运用上极具大胆,颜色丰富,画面能够使人眼前一亮。通过本次设计,使我不仅对理论知识面进行了扩容、补充,了解到在数字化时代下,平面插画也紧跟时代步伐以新媒介为载体与大家互动见面,同时也对街头篮球有了更深地了解。

In the process of this graduation design, I have conducted an in-depth knowledge and study of digital twins, digital collectibles and trendy culture, and learned about street basketball culture, street graffiti style and famous streetball labels, combining their representative elements with hip hop graffiti style to present in six scene illustrations. Six different street basketball activity venues are chosen as the prototypes, elements are collected and sorted, sifted and extracted according to each different theme, elements with a futuristic technology are also added on top of the hip hop, paying tribute to classic streetball brands and catching mecca, and relevant elements are incorporated in the images. The use of colour is extremely bold and colourful, and the images are able to make people's eyes pop. Through this design, I have not only expanded my theoretical knowledge, but also learned that in the digital age, graphic illustration is also following the pace of the times and using new media as a carrier to interact with people, and also gained a deeper understanding of street basketball.