此次毕业设计，我们以秦岭野生动物园品牌设计作为我们的主题，进行秦岭野生动物园品牌的设计以及延展设计，让秦岭野生动物园的品牌和lp 形象升级，提升秦岭野生动物园的经济效益和旅游体验价值。通过动物主题lp 的元素的延伸与植入将动物园主题文化与游乐、休闲度假体验完美结合，并延伸产业链，提供丰富多彩、日夜玩不停的主题游乐王国；顺应市场需求，不断演变、升级改造，实现高效运营。这就是我们此次设计所想表达的。

In this graduation design, we take the brand design of Qinling Wildlife Park as our theme, carry out the brand design and extension design of Qinling Wildlife Park, upgrade the brand and lp image of Qinling Wildlife Park, and enhance the economic benefits and tourism experience value of Qinling Wildlife Park. Through the extension and implantation of animal-themed lp elements, the zoo theme culture is perfectly combined with amusement, leisure and vacation experience, and the industrial chain is extended to provide a colorful theme amusement kingdom that can be played day and night; in line with market demand, constantly evolve, upgrade and transform, and achieve efficient operation. This is what we want to express in this design.

导视系统所属标识标牌单品设计缺乏创新，目前多数导视牌版面信息是以文字为主.导视牌版面信息以文字为主附以标志或者图文能够增强导视牌信息内容的可识别性，也可以大大增强标识牌适用人群。文化统一视觉的重要体现者性秦岭文化的创造者因为其第一视觉的特殊身份，所以它也将理所应当的承载其优势特性和文化个性，并通过这种个性的展现，突出了秦岭野生动物园的文化归属和文化魅力，直观有效提升该景点品牌价值。

The single product design of the signage belonging to the navigation system lacks innovation. Currently, most of the signage layout information is mainly based on text. The signage layout information is mainly based on text, accompanied by signs or graphics and text, which can enhance the recognizability of the signage information content and greatly enhance the applicability of the signage to the audience. The creator of Qinling culture, an important embodiment of cultural unity and visual identity, will naturally carry its advantageous characteristics and cultural personality due to its special identity as the first visual element. Through the display of this personality, it highlights the cultural belonging and charm of the Qinling Wildlife Park, and intuitively and effectively enhances the brand value of the scenic spot.

本作品是对视觉传达设计插画艺术专业关于品牌导视设计的一个延伸，也是在这条专业学习的道路上，不断寻找自我，观照内心的一个呈现。通过对秦岭动物园的多次深入考察。发现园内现有品牌形象设计、导视设计较为陈旧，随着园区主体的不断扩大、更新，原有设计已无法满足现有需求。决定对原有品牌形象、导视等设计进行再设计。在设计过程中不断创新发现，使动物园整体形象更有主题性，更符合现有需求。

This work is an extension of the visual communication design and illustration art major's focus on brand guidance design. It is also a presentation of constantly searching for oneself and observing oneself on this professional learning path. Through multiple in-depth inspections of the Qinling Zoo. It was found that the existing brand image design and guidance design in the park are relatively outdated. With the continuous expansion and updating of the main body of the park, the original design can no longer meet the existing needs. Decide to redesign the original brand image, signage, and other designs. Continuously innovating and discovering during the design process, making the overall image of the zoo more themed and in line with existing needs.