此次毕业设计，我们以吉的堡幼儿园品牌作为我们的主题，进行幼儿园品牌的设计以及延展设计，让吉的堡幼儿园的品牌和IP进行升级，让更多人了解并且喜爱吉的堡幼儿园，了解吉的堡幼儿园的品牌理念。我们从吉的堡幼儿园的IP和品牌设计进行切入，设计了全新的IP以及延展的字母和导视设计，并将这些设计运用于新的衍生品，这就是我们此次设计所想表达的。

In this graduation design, we take the brand of the Fort as our theme, and carry out the design and extension design of the kindergarten brand, so that the brand and IP of the Fort can be upgraded, so that more people can know and love the Fort of the Fort of the kindergarten and understand the brand concept of the Fort of the kindergarten. We start from the IP and brand design of Ji Ji Bao Kindergarten, design a new IP and extended letter and guide design, and apply these designs to new derivatives, this is what we want to express this design.

整体的作品是以吉的堡幼儿园品牌作为切入设计，进行吉的堡幼儿园品牌的衍生品设计，为什么选择幼儿园品牌进行衍生品设计，是因为儿童教育如今发展迅速，而幼儿园的视觉设计服务对象是儿童，它区别于其它设计需求，可以更好的带来社会对幼儿园的良好认知，贴合儿童身心发展。在这次的设计中，采用的是偏童趣化的设计，因为童趣化的色彩和设计可以让儿童更易接受，让大众更易理解和观看。

The overall design of the work is based on the brand of Jidibao Kindergarten, and the derivative design of the Jidibao Kindergarten brand is carried out. The reason why we chose the kindergarten brand for derivative design is because children's education is developing rapidly nowadays, and the visual design service of kindergartens is for children. Unlike other design needs, it can better bring about a good understanding of kindergartens in society and fit children's physical and mental development. In this design, a more childish approach was adopted, as childish colors and designs can make it easier for children to accept and for the public to understand and watch.

设计作品从吉的堡幼儿园的品牌出发，前期做了大量的调研和考察，了解品牌文化、品牌理念等，整体作品从品牌切入进行品牌的再设计，从IP出发采用独立创新的方式，突破品牌全新风格打破对吉的堡幼儿园传统的品牌形象，在色彩上选取小朋友更加喜欢的鲜艳、明亮的色调，突破品牌的独特性，给家长值得依赖的视觉形象，视觉上呈现活泼、有趣的设计风格，提升整体的形象。主要进行品牌的IP设计和IP延展。

The design works start from the brand of Ji Di Bao Kindergarten. A lot of research and investigation have been done in the early stage to understand the brand culture and brand concept. The overall work starts from the brand to redesign the brand, and uses independent innovation from IP to break through the brand new style and break the traditional brand image of Ji Di Bao Kindergarten. In terms of color, choose bright and bright colors that children like more, break through the uniqueness of the brand, give parents a visual image to rely on, visually present a lively and interesting design style, improve the overall image. Mainly for brand IP design and IP extension.