EAaD .2023
WORK VISUAL COMMUNICATION DESIGN
作品 - 寻脉融新——大明宫遗址公园文创产品设计
GRADUATION SHOW 2023 VISUAL COMMUNICATION DESIGN
Seeking pulse and melting new -- Cultural and creative product design of Daming Palace Park 寻脉融新——大明宫遗址公园文创产品设计 此次设计首先以大明宫历史文化为灵感来源,以传统建筑为主体进行插画创作,画面中结合瑞兽、山水等传统文化和艺术元素,并在背景中穿插摩天高楼等当代元素,色彩明媚鲜亮,...
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王晓宇 Wang Xiao Yu
作品感言: 此次毕业设计以研究大明宫的历史文化,进而从中通过提取出历... more >>
WORK GALLERY
作品集
大明宫遗址公园——丹凤门插画
大明宫遗址公园——丹凤门插画
2023
大明宫遗址公园——磷德殿插画
大明宫遗址公园——磷德殿插画
2023
大明宫遗址公园——含元殿插画
大明宫遗址公园——含元殿插画
2023
大明宫遗址公园——紫宸殿插画
大明宫遗址公园——紫宸殿插画
2023
大明宫遗址公园——延英殿插画
大明宫遗址公园——延英殿插画
2023
大明宫遗址公园——宣政殿插画
大明宫遗址公园——宣政殿插画
2023
大明宫文创设计旅行系列
大明宫文创设计旅行系列
2023
大明宫文创设计旅行系列
大明宫文创设计旅行系列
2023
大明宫文创设计抽纸盒
大明宫文创设计抽纸盒
2023
大明宫文创设计香薰蜡烛
大明宫文创设计香薰蜡烛
2023
大明宫文创设计香薰片
大明宫文创设计香薰片
2023
大明宫文创设计手提袋
大明宫文创设计手提袋
2023
动态展示
动态展示 [VIDEO]
2023
价值·过程
VALUE
Seeking pulse and melting new -- Cultural and creative product design of Daming Palace Park 寻脉融新——大明宫遗址公园文创产品设计

此次设计首先以大明宫历史文化为灵感来源,以传统建筑为主体进行插画创作,画面中结合瑞兽、山水等传统文化和艺术元素,并在背景中穿插摩天高楼等当代元素,色彩明媚鲜亮,希望用一种更浪漫轻盈的视觉形式架起历史与当下的桥梁。在文创产品设计中,以插画创作为载体,选择跟旅行以及日常生活相关的物品,比如眼罩、香薰、雨伞等,希望能更广泛地应用并有效实现品牌和文化传播。

The design first takes the historical culture of Daming Palace as the inspiration source, and the traditional architecture as the main body for illustration creation. The picture combines traditional culture and artistic elements such as auspicious animals, mountains and rivers, and contemporary elements such as skyscrapers in the background. The color is bright and bright, hoping to build a bridge between history and the present with a more romantic and lightweight visual form. In the design of cultural and creative products, using illustration creation as the carrier, we choose items related to travel and daily life, such as eye masks, aromatherapy, umbrellas, etc., hoping to be more widely applied and effectively achieve brand and cultural dissemination.

此次毕业设计以研究大明宫的历史文化,进而从中通过提取出历史文化元素,例如大明宫的建筑、造型,以及具有祥瑞意喻的瑞兽结合到画面中,并思考颜色的搭配、协调进行设计分析。利用前期的调研分析结果,并结合文创产品的设计方法,有效利用大明宫建筑以及历史文化元素进行文创产品设计,丰富了此次文化创意产品的内涵。从最开始的毕业设计作品的构想阶段,到如今一步步顺利地呈现出画面,看到了实体,也会惊叹于这个奇妙的学习旅程,也感谢毕业导师在整个过程中非常细心又具专业性的指导。正是这样才得以让我非常正式且顺利地对大学的最后一个阶段进行告别和收尾,并让我对于设计的专业知识有了新的理解。

This graduation project aims to study the history and culture of Daming Palace, and then extract historical and cultural elements from it, such as the buildings and shapes of Daming Palace, and auspicious animals with auspicious meanings, which are combined into the picture, and consider color matching and coordination for design analysis. Using the results of earlier research and analysis, combined with the design methods of cultural and creative products, the Daming Palace architecture and historical and cultural elements were effectively used to design cultural and creative products, which enriched the connotation of this cultural and creative product. From the initial conceptual stage of the graduation design work to the smooth presentation of the image step by step, seeing the entity, one will also be amazed by this wonderful learning journey, and thank the graduation supervisor for their very careful and professional guidance throughout the entire process. It is precisely in this way that I am able to bid farewell and conclude the final stage of university very formally and smoothly, and have gained a new understanding of my professional knowledge in design.