此次毕业设计是为大明宫遗址公园进行IP及IP衍生型文创产品设计。在设计中将唐代文化符号化，用于大明宫遗址公园景点IP形象设计，希望用一种更潮流的方式体现大明宫遗址公园的悠久历史和文化底蕴，并通过IP衍生型文创产品的开发与设计拓展认知度和知名度，让更多人了解并关注历史文化的传承与创新，弘扬民族自信和文化自信。

This graduation project is to design IP and IP derived cultural and creative products for Daming Palace Park. In the design, the Tang Dynasty culture is symbolized and used in the IP image design of Daming Palace Park, hoping to reflect the long history and cultural heritage of Daming Palace Park in a more fashionable way, and expand awareness and popularity through the development and design of IP derived cultural and creative products, so that more people can understand and pay attention to the inheritance and innovation of history and culture, and promote national self-confidence and cultural self-confidence.

此次毕业设计将以大明宫遗址公园原有的繁荣社会景象来进行IP形象设计，通过IP形象来呈现大明宫的宏伟壮阔。通过对大明宫遗址公园建筑群分类，设计各景点IP衍生的文创产品，对整个项目文创产品体系进行整理和规范。

This graduation project will design the IP image based on the original prosperous social scene of the Daming Palace Park, and present the grandeur of the Daming Palace through the IP image. By classifying the buildings in the Daming Palace Park, design cultural and creative products derived from the IP of each scenic spot, and sort out and standardize the cultural and creative product system of the whole project.

本次设计以大明宫遗址公园为主题，通过IP形象来展现出大明宫遗址公园的各殿特点，用来表达IP及IP衍生文创产品对于品牌文化的展示与宣传。展现大明宫遗址公园的特色历史文化和现代的旅游文化相结合在这次毕业设计让我感到一件作品在产出需要的各种步骤

This design takes Daming Palace Park as the theme, and shows the characteristics of each hall of Daming Palace Park through IP image, which is used to express the display and promotion of brand culture by IP and IP derived cultural and creative products. The combination of Daming Palace Park's unique historical culture and modern tourism culture makes me feel the various steps required for the production of a work in this graduation design