本次研究以黄良村为对象，着重分析乡村建设的乡村集市品牌设计，结合当地实际情况从集市品牌角度出发提出了一套完整的品牌设计策略。该项目实现了从“黄良村”文化到集市品牌的转化，推动了黄良村经济和社会的可持续发展。品牌是一种无形的资产，但它需要通过大量的时间和精力来实现。因此，对于乡村品牌建设来说，在不破坏原有生态环境和人文历史资源的基础上，充分利用当地自然资源和人文历史资源，增强品牌意识，促进品牌建设。

This study takes Huangliang Village as the object, focuses on analyzing the brand design of rural market in rural construction, and puts forward a complete set of brand design strategies from the perspective of market brand combined with the local actual situation. The project realizes the transformation from "Huangliang Village" culture to the market brand, and promotes the sustainable economic and social development of Huangliang Village. A brand is an intangible asset, but it takes a lot of time and effort to achieve. Therefore, for rural brand construction, on the basis of not destroying the original ecological environment and cultural and historical resources, make full use of local natural resources and cultural and historical resources, enhance brand awareness and promote brand construction.