本项目从发掘考古博物馆文物与文创设计的更多可能入手，以清晰明了的文创设计在文物保护中的应用为出发点，探讨一种适用于陕西考古博物馆的文化传播模式，并将数字技术应用在文创中，使其更好地发挥功能，提高青少年对文物的认识，激发青少年对文物保护的兴趣，激发他们对文物的重视，激发人们对文物的关注，促进人们对文化遗产的认识，促进人们参与到文物的传播。使更多的人对文物保护有更多的认识，增加对文物信息的宣传，增加对文物信息的宣传，使更多的人认识中国考古和文物文化的魅力。在现代社会，既要加强对传统文化的宣传，又要对其进行传承与创新。这一课题的目的，就是为了让中国这一代又一代的文化遗产，走进我们的生活，让它不再局限于书本上，而是让更多的孩子，去感受、去触碰它，也希望能引起更多人的关注，去保护它，让它走出国门。

This project starts with exploring more possibilities of cultural relics in archaeological museum and cultural and creative design, takes clear application of cultural and creative design in cultural relic protection as the starting point, discusses a cultural communication mode suitable for Shaanxi Archaeological Museum, and applies digital technology in cultural and creative design to make it play its function better and improve teenagers' understanding of cultural relics. To stimulate young people's interest in cultural relics protection, to stimulate their attention to cultural relics, to stimulate people's attention to cultural relics, to promote people's awareness of cultural heritage and to promote people's participation in the dissemination of cultural relics. So that more people have more understanding of cultural relics protection, increase the publicity of cultural relics information, increase the publicity of cultural relics information, make more people know the charm of Chinese archaeology and cultural relics. In modern society, we should not only strengthen the propaganda of traditional culture, but also carry on the inheritance and innovation. The purpose of this project is to let generations of Chinese cultural heritage into our lives, so that it is no longer limited to books, but let more children, to feel, to touch it, also hope to attract more people's attention, to protect it, let it go abroad.

伴随着“新国潮”和“消费升级”的到来，近年来，我国的文化创意产业得到了极大的发展，而文创产品的发展也是大势所趋。陕西考古所是一座具有代表性的陕西文物古迹，它不仅是陕西文物古迹，而且是全国文物古迹中独一无二的。它所蕴含的丰富的文化意蕴与历史积淀，是一笔不可估量的财富。发掘出的大量文物为国内首创，对于了解陕西的历史和文化具有重大意义，发掘出这些文物所蕴含的文化内涵，既是一种保护，又是一种传承。文化创意产品是一个重要的载体和纽带，它可以通过巧妙的设计构思，将尘封的历史文化带到普通百姓的生活中，让文物背后的历史密码变得鲜活。在这个时候，打造出一个具有陕西考古学特色的文化创意品牌，不仅可以促进考古学的发展，还可以促进考古学相关产业的发展。本项目拟以“诚扶时温”为研究对象，以文化创意为主线，通过对文化创意中的文化元素、文化符号等的研究，提炼出一系列具有时代特色、具有一定记忆点的文化创意。“诚扶时温”文创的复兴、创新、传承的品牌理念，以主题文创设计的形式，突破了传统的形式，使传统与现代相融合、相冲，用一种更能让人接受的现代、时尚的方式，展现出一种更能让人接受的传统文化。

With the arrival of "new country tide" and "upgrade of consumption", our cultural creative industry has been greatly developed in recent years, and the development of cultural products is also the trend. It contains rich cultural implication and historical accumulation, is an inestimable wealth. A large number of cultural relics excavated are the first of their kind in China, which is of great significance for understanding the history and culture of Shaanxi. To discover the cultural connotation of these cultural relics is not only a kind of protection, but also a kind of inheritance. Cultural creative products are an important carrier and link, which can bring the dusty historical culture to the lives of ordinary people through ingenious design ideas, so that the historical code behind the cultural relics become fresh. At this time, creating a cultural and creative brand with the characteristics of Shaanxi archaeology can not only promote the development of archaeology, but also promote the development of archeology-related industries. This project intends to take "Sincerity Helping time and warmth" as the research object, take cultural creativity as the main line, and refine a series of cultural creativity with the characteristics of The Times and certain memory points through the study of cultural elements and cultural symbols in cultural creativity. The brand concept of Renaissance, innovation and inheritance of "Chengfu Shiwen" cultural creation breaks through the traditional form in the form of themed cultural creation design, integrating and contradicting the traditional and modern, and showing a more acceptable traditional culture in a more acceptable modern and fashionable way.

此设计为以博物馆收藏的藏品进行衍生化IP形象设计，以超越时间和空间的界限，尽可能地拓展和发扬人类文明，在包含时代历史性设计地同时，糅合时代元素，更加从全新的角度去展示和发扬藏品的内涵，向时代和民众去讲述历史，还原过去，在新的创造赋予下，让藏品更好的向世人展示藏品的活力和生命力，唤醒新的魅力。

This design is a derivative IP image design based on museum collections, aiming to transcend the boundaries of time and space, expand and promote human civilization as much as possible. While incorporating the historical design of the times, it also blends elements of the times, showcasing and promoting the connotation of the collection from a new perspective, telling history to the times and the people, restoring the past, and under the new creative endowments, Let the collection better showcase its vitality and vitality to the world, awakening new charm.