OUTSTANDING WORK
通过此次对于秦岭野生动物园所进行的“Lovable”主题设计方案,以此为契机,给动物园带来一次具有活力的活动,以此来传达人与动物之间应该和谐相处,就像“伙伴”一样亲密无间,并且将动物园的地图进行升级,利用较为新颖的视觉表现形式进行呈现,这样可以增强对于青少年受众群体的吸引力;创造有趣的IP形象来给人们带来新的印象,增强与受众间的互动。 保护这些“伙伴”不仅是守护住这份属于他们的可爱,也是守卫住人与自然之间这份羁绊。
Lovable theme design in Qinling Wildlife Park takes this opportunity to bring a vibrant activity to the zoo, which conveys that humans and animals should live in harmony and be close like "partners". Moreover, the zoo map is upgraded and presented with novel visual expression forms. This can enhance the appeal of the youth audience; Create interesting IP images to give people a new impression and enhance the interaction with the audience. To protect these "partners" is not only to protect the loveliness that belongs to them, but also to guard the bond between man and nature.
把秦岭野生动物园中的动物朋友形态特征为主要研究方向,深入了解其背后的故事,进而设计出符合秦岭野生动物园,地理特征,来设计一套主视觉插图以此来进行品牌文化的展示与宣传。进而体现出秦岭野生动物园主视觉呈现,以及与现代旅游文化的结合让人们耳目一新
Take the morphological characteristics of animal friends in Qinling Wildlife Park as the main research direction, deeply understand the story behind it, and then design a set of main visual illustrations in line with the geographical characteristics of Qinling Wildlife Park to display and publicise the brand culture. Then it reflects the main visual presentation of Qinling Wildlife Park and the combination with modern tourism culture to make people feel refreshing.
把秦岭野生动物园中的动物朋友形态特征为主要研究方向,深入了解其背后的故事,进而设计出符合秦岭野生动物园,地理特征,文化特色的品牌形象和品牌文创,以此来进行品牌文化的展示与宣传。进而体现出秦岭野生动物园品牌特点,以及与现代旅游文化进行结合后的引人入胜之处也
The morphological characteristics of animal friends in Qinling Wildlife Park is the main research direction, and the story behind it is deeply understood, so as to design the brand image and brand literary creation in line with the geographical characteristics and cultural characteristics of Qinling Wildlife Park, so as to display and publicize the brand culture. And then reflects the brand characteristics of Qinling Wild Animal Park, as well as the attractive place after combining with modern tourism culture