随着人们对物质上的需求不断提高，人们能接触野生动物的机会有限，其次对野生动物的认知和了解甚少。然而野生动物园是一个非常好的窗口以此来让民众接触和了解野生动物，所以针对这一系列问题，在此设计出一套健全的VI手册来呈现秦岭野生动物园的体系，内容包含品牌标识设计、海报设计以及配套的周边衍生品设计。在整体调性上，园区内以采用展现动物自然生活状态为主要形式，因此简约卡通风格成为首要的切入点，从而获得更具有市场力的品牌形象，更好地得到广大消费者反馈。通过对秦岭野生动物园的实地调研、分析了解，发现秦岭野生动物园中有“秦岭四宝”，“四宝”均为珍稀野生动物，我们将以秦岭四宝形象为基础，进行拟人化设计，加入潮流元素设计具有趣味性、当代性、生动性的卡通Q版IP形象设计及其衍生品设计，再与产品相结合，更好的宣传秦岭野生动物园，从而赋予产品更加深刻的内涵。IP形象设计可以增加互动性和娱乐性，作为IP设计的创新点来抓住游客眼球，吸引更多的游客。

As people's material needs continue to increase, their opportunities to come into contact with wild animals are limited, and secondly, their knowledge and understanding of wild animals are very limited. However, the Wildlife Park is a great window for the public to come into contact and understand wildlife. Therefore, in response to this series of issues, a sound VI manual is designed to present the system of the Qinling Wildlife Park, including brand logo design, poster design, and supporting peripheral derivative design. In terms of overall tone, the park mainly adopts the form of showcasing the natural living conditions of animals, so the minimalist cartoon style becomes the primary entry point, in order to obtain a more marketable brand image and better receive feedback from consumers. Through on-site research and analysis of the Qinling Wildlife Park, it has been found that there are "Qinling Four Treasures" in the park, all of which are rare wild animals. Based on the image of the Qinling Four Treasures, we will carry out anthropomorphic design, incorporate trendy elements to design cartoon Q-version IP image designs and derivative designs that are interesting, contemporary, and vivid, and combine them with products to better promote the Qinling Wildlife Park, Thus endowing the product with a deeper connotation. IP image design can increase interactivity and entertainment, serving as an innovative point in IP design to catch the attention of tourists and attract more tourists.

通过本次毕业设计课题，我更直观的了解到大学四年课程和运用软件技术的重要性。本次课题主要是以秦岭野生动物园视觉设计为研究对象，以品牌设计理念为基础，以受众为导向，对秦岭野生动物园品牌形象进行分析与设计，突破印象，以动物不仅仅是动物，而是我们的朋友为理念。从实际出发进行设计，呈现出一个全新的品牌样貌，提高品牌影响力。

Through this graduation project, I have gained a more intuitive understanding of the importance of four-year university courses and the application of software technology. This project mainly focuses on the visual design of the Qinling Wildlife Park. Based on the brand design concept and audience oriented, it analyzes and designs the brand image of the Qinling Wildlife Park, breaking through the impression that animals are not just animals, but our friends. Design from a practical perspective, presenting a brand new appearance and enhancing brand influence.

本次研究对象是秦岭野生动物园IP形象设计，通过文献查阅、资料整理，进行思维导图和头脑风暴，构思设计理念，对IP形象设计拟定初步设计方案。根据秦岭野生动物园中秦岭四宝设计元素进行提取，对其进行IP形象设计，并围绕秦岭野生动物园的IP形象设计制作出一系列的衍生品设计。在整个毕设中我学到了很多东西，也培养了我独立工作的能力，树立信心。毕业设计期间，大大提高软件技能，能按照预期进度安排，按时按量完成设计任务。利用专业知识进行思维导图、草图绘制，设计期间得到了诸多老师的指导和帮助，再此深表谢意。

The research object of this study is the IP image design of the Qinling Wildlife Park. Through literature review and data organization, mind mapping and brainstorming were conducted to conceptualize the design concept and develop a preliminary design plan for the IP image design. Extract the design elements of the Qinling Four Treasures from the Qinling Wildlife Park, design its IP image, and create a series of derivative designs around the IP image design of the Qinling Wildlife Park. I have learned a lot throughout the entire course, and have also developed my ability to work independently and build confidence. During the graduation design period, I greatly improved my software skills and was able to complete the design tasks on time and in quantity according to the expected schedule. I deeply appreciate the guidance and assistance of many teachers during the design process by utilizing professional knowledge for mind mapping and sketching.