本课题主要以X.KID幼儿托育机构ip设计与文创产品设计为研究方向。根据X.KID幼儿托育机构品牌的调性、特点、目标人群来展开设计，为其打造出一个更好的、更人性化、亲近幼儿的IP设计与文创产品设计作品。ip以动物为原型，以虚拟IP形象创作的形式呈现教育内容，围绕ip设计开发与育托相关的文创产品设计，能够记录儿童的成长，使产品与受众增加更多的互动性

The research direction of this project is mainly the ip design and cultural and creative product design of X.KID child care institutions. The design is carried out according to the tonality, characteristics and target groups of the brand of X.KID child care agency, so as to create a better, more humanized IP design and cultural and creative product design work that is close to children. ip takes animals as prototypes and presents educational content in the form of virtual IP image creation. ip design and development of nursing-related cultural and creative product design can record the growth of children and increase the interaction between products and audiences

通过本次毕业设计课题，我强烈的感受到大学四年的知识与软件积累是多么的重要，由于我前期以疫情为由头怠慢了手头上的功夫，以至于进入到后期的制作中显得非常的吃力，但还好能克服，本次课题主要是以幼儿托育机构为核心去创作，根据幼儿托育机构主体受众的情感需求，对IP形象主要故事和角色背景进行针对性构造，以引发某种情感转移反应，同时建立IP形象与受众之间情感链接，建造一个富有人格魅力的IP形象，与目标受众产生情感共鸣，从而达到增强IP形象的品牌文化传递能力、功能性。

Through this graduation project, I strongly feel how important the accumulation of knowledge and software in the four years of college is. Because I neglected my efforts on the grounds of the epidemic in the early stage, it was very difficult for me to enter the later production, but I can overcome it. This project is mainly created by the nursery care institution as the core. According to the emotional needs of the main audience of the child care institution, the main story and role background of the IP image are constructed in a targeted way, so as to trigger some kind of emotional transfer response. At the same time, the emotional link between the IP image and the audience is established, and an IP image with personality charm is built to generate emotional resonance with the target audience. So as to enhance the IP image of the brand culture transmission ability, functionality.

本次针对X.KID幼儿托育机构开展文创产品设计活动，设计初期，实地调研和网上搜索相关信息，寻找灵感以获得设计侧重点。查阅对文创设计相关的已有论文研究，从中来丰富本课题的创新研究。在设计的过程中，通过本项目的学习和实践，文创产品前期的调查、文创品类的产品突破和创新、后期的制作和生产，每一个环节后面都要经过周密的思考，文创产品输出和量化来之不易。

This time, we carried out cultural and creative product design activities for X.KID child care institutions. In the initial stage of design, we conducted field research and searched relevant information online to find inspiration and get the focus of design. Refer to the existing research papers related to cultural and creative design to enrich the innovative research of this subject. In the process of design, through the study and practice of this project, the investigation of cultural and creative products in the early stage, the breakthrough and innovation of cultural and creative products, and the production and production in the later stage, each link needs to go through careful thinking. The output and quantification of cultural and creative products do not come easily.