以大明宫国家遗址公园建筑为切入点进行IP形象及文创产品设计，将其建筑进行拟人化创作，根据建筑不同的作用、特点、内涵，设计出具有唐代文化与现代元素相结合的IP形象，并围绕其IP形象制作出能展现大明宫文化内涵的文创产品，使其在进行传播时更容易被看到、接受，从而激发大众对大明宫国家遗址公园文化的兴趣。

The Daming Palace National Heritage Park will be used as the starting point for IP image and creative product design, and its architecture will be personified. An IP image that combines Tang Dynasty culture with modern elements according to the different roles, characteristics and connotations of the architecture will be designed, and creative products that show the cultural connotations of Daming Palace National Heritage Park around its IP image will be also created. Such design concepts work to make Daming Palace National Heritage Park be more easily seen and accepted by the public, thus stimulating public interests in the culture of Daming Palace National Heritage Park.

历经了几个月紧张而又充实的生活，毕业设计终于落下了帷幕。此次千宫万象文创产品设计，以年轻人为受众群体，设计出符合当下年轻人的审美需求。选取大明宫国家遗址公园内建筑为元素进行创新设计，有利于传承我国传统文化。让文化与设计有机结合，这样才能让文化遗留在产品中，不断的发展文化的博大精深，可以使每一位使用者在使用该产品时，能够用一种更加有趣的方式，去领悟唐代文化的内涵。把唐代建筑的艺术价值与商业价值并存，促进文创产业的发展。

After several months of tense and fulfilling life, the graduation project has finally come to an end. The design of Qiangong Wanxiang cultural and creative products this time aims to cater to the aesthetic needs of young people with a young audience. The buildings in Daming Palace National Heritage Park are selected as elements for innovative design, which is conducive to the inheritance of China's traditional culture. By organically integrating culture and design, we can leave culture in our products and continuously develop the breadth and depth of culture. This can enable every user to use the product in a more interesting way to understand the essence of Tang Dynasty culture. Coexisting the artistic value and commercial value of Tang Dynasty architecture to promote the development of cultural and creative industries.

此次毕业设计以大明宫国家遗址公园建筑为切入点作为研究对象，并从建筑中梳理出适合进行视觉呈现的元素，设计出能够代表大明宫国家遗址公园内涵的IP形象。而IP作为一种新颖有趣的呈现形式，更适合当代人求新求异的心理，同时也有利于大明宫国家遗址公园的文化展示与文化内涵延续。更易于在大众心中留下良好形象，激发大众对大明宫国家遗址公园文化的兴趣。

This graduation design takes the Daming Palace National Heritage Park building as the research object, combs out the elements suitable for visual presentation from the building, and designs an IP image that can represent the connotation of Daming Palace National Heritage Park. As a new and interesting presentation, IP is more suitable for contemporary people's psychology of seeking novelty and difference, and also conducive to the cultural display and continuation of cultural connotation of Daming Palace National Heritage Park. It is easier to leave a good image in the public's mind and stimulate the public's interest in the culture of Daming Palace National Heritage Park.