本次毕业设计是以黄良村“瓶子花咖啡民宿”为对象进行的品牌设计，通过对深入调研以及基对于企业的理念，品牌的定位，人群和文化进行分析与挖掘，确立基本策略；设计中对品牌形象的创造性转化设计与处理，将自然元素以符合美学法则的视觉化方式呈现出来。在设计实践中关注自然元素，挖掘其特征和内涵，有助于提升设计师的设计涵养，拓展其设计眼界，同时助推民宿品牌形象设计的发展。

This graduation project is based on the brand design of Huang Liang village's "Bottle Flower Coffee Homestay". Through in-depth research and analysis of the company's philosophy, brand positioning, audience, and culture, the basic strategy is established;The creative transformation and processing of brand image in design, presenting natural elements in a visual manner that conforms to aesthetic principles. Focusing on natural elements and exploring their characteristics and connotations in design practice can help enhance designers' design resilience, broaden their design horizons, and promote the development of homestay brand image design.

本次毕业设计是以黄良村“瓶子花咖啡民宿”为对象进行的品牌设计，通过对深入调研以及基对于企业的理念，品牌的定位，人群和文化进行分析与挖掘，确立基本策略；对民居建筑的个性化塑造，体验项目和人性化服务的多元化营造，空间植物美学的探索等方面进行深入挖掘，增加了游客跟自然植物场景的互动体验感，再现了朴素的瓶子花咖啡特色生活场景，促进了空间和民宿的融合以及游客对于民宿的认同感和回访意图；设计中对品牌形象的创造性转化设计与处理，将自然元素以符合美学法则的视觉化方式呈现出来。在设计实践中关注自然元素，挖掘其特征和内涵，有助于提升设计师的设计涵养，拓展其设计眼界，同时助推民宿品牌形象设计的发展。

This graduation project is based on the brand design of Huang Liang village's "Bottle Flower Coffee Homestay". Through in-depth research and analysis of the company's philosophy, brand positioning, audience, and culture, the basic strategy is established; The personalized shaping of residential buildings, the diversified creation of experience projects and humanized services, and the exploration of spatial plant aesthetics have been deeply explored, increasing the interactive experience between tourists and natural plant scenes, reproducing the simple bottle flower coffee characteristic living scene, promoting the integration of space and homestays, as well as tourists' identification and return intention towards homestays; The creative transformation and processing of brand image in design, presenting natural elements in a visual manner that conforms to aesthetic principles. Focusing on natural elements and exploring their characteristics and connotations in design practice can help enhance designers' design resilience, broaden their design horizons, and promote the development of homestay brand image design.