EAaD .2023
WORK VISUAL COMMUNICATION DESIGN
作品 - 纪元重塑
GRADUATION SHOW 2023 VISUAL COMMUNICATION DESIGN
Epoch remodeling 纪元重塑 纪元重塑西电中学文创设计与导视系统设计是以用户需求为导向,功能性为主,融合包豪斯语言和美学特质,成为不可或缺的生活、学习和服务功能。优秀的学校文创产品与导视系统...
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张泽浩 ZhangZeHao
作品感言: 此设计是在高速发展的时代下人们对学校环境的要求也在不断提... more >>
黄周剑 Huang ZhouJian
作品感言: 此设计是一件含有包豪斯理念的导视系统作品。包豪斯是一种现... more >>
WORK GALLERY
作品集
导视地图
导视地图
2023
标识图
标识图
2023
定向图
定向图
2023
定向牌
定向牌
2023
定向牌
定向牌
2023
定向牌
定向牌
2023
导向牌
导向牌
2023
文创标识
文创标识
2023
文创标识
文创标识
2023
动态视频总览
动态视频总览 [VIDEO]
2023
价值·过程
VALUE
Epoch remodeling 纪元重塑

纪元重塑西电中学文创设计与导视系统设计是以用户需求为导向,功能性为主,融合包豪斯语言和美学特质,成为不可或缺的生活、学习和服务功能。优秀的学校文创产品与导视系统不仅具有文化和艺术价值,还能增强学校的品牌形象和软实力。在设计西电中学的文化产品时,会充分考虑不同用户群体的需求,包括学生、家长和教职工,并进行换位思考和分析优化,提高纪元重塑的实用性和附加价值。

Era reshaped XD Middle School's cultural and creative design and guidance system design, which is oriented to user needs and mainly functional, integrates Bauhaus language and aesthetic characteristics, and becomes an indispensable function of life, learning and service. Excellent school cultural and creative products and guidance systems not only have cultural and artistic value, but also can enhance the brand image and soft power of the school. When designing the cultural products of Xdian Middle School, we will fully consider the needs of different user groups, including students, parents and faculty, and carry out perspectivities and analysis optimization to improve the practicability and added value of Epoch's remodeling.

此设计是在高速发展的时代下人们对学校环境的要求也在不断提升,在数字化多样化的今天,单一静态的文创种类和形式已不足以支撑现代学生对学校文创的期望。因此,西电中学需要打造焕新的文创设计策略,以提高其传播力和影响力。为此,我们将运用包豪斯经典的设计理念,即“设计为人服务”,“功能至上”,“少即是多”,“以几何造型为主”,将包豪斯的经典设计理念融入到西电中学的文创产品。这样可以让形式服从功能,以全新的动、静态文创设计系统在现代数字化媒介的传播下更好地提升西电中学的美誉度,提升学校文化品牌价值,借此宣扬学校的文化特征与价值观,彰显西电中学的文化软实力。 西电中学历史上从未发行文创产品,但作为文化老校和新时代教育的体现,有动态元素的文创产品的出现能更好地提升学校传播力与影响力,丰富其对外的功能性、文化性、品牌性及整体性等。

This design is in the era of rapid development, where people's requirements for the school environment are constantly increasing. In today's digital diversity, a single static type and form of cultural and creative creation is no longer sufficient to support modern students' expectations of school cultural and creative creation. Therefore, Xidian Middle School needs to create a revitalized cultural and creative design strategy to enhance its dissemination and influence. To this end, we will apply the classic design concepts of Bauhaus, which are "design serves people", "function first", "less is more", and "geometric modeling is the main focus", to integrate Bauhaus' classic design concepts into the cultural and creative products of Xidian Middle School. This can make form subordinate to function, and better enhance the reputation of Xidian Middle School through the dissemination of modern digital media with a brand new dynamic and static cultural and creative design system, enhance the cultural brand value of the school, promote the cultural characteristics and values of the school, and demonstrate the cultural soft power of Xidian Middle School. Xidian High School has never released cultural and creative products in its history, but as a reflection of cultural heritage and new era education, the emergence of cultural and creative products with dynamic elements can better enhance the school's communication and influence, enrich its external functionality, cultural value, brand and overall quality.

此设计是一件含有包豪斯理念的导视系统作品。包豪斯是一种现代主义的设计流派,其追求的是简约、功能性和美学的完美结合。这种理念对我影响深远,因为我认为设计应该是实用和美观的,而不仅仅是为了好看而存在。在这个导视系统的设计中,我试图融合包豪斯的理念和现代科技的发展趋势。我采用了简单而富有设计感的几何形状和纯粹的色彩,以及干净的字体和排版。这些元素相互交织,形成了一个既美观又实用的设计。同时,我也注重了导视系统的功能性。我考虑到人们在使用导视系统时需要快速、准确地获取信息,因此在设计中注重了信息的清晰呈现和易读性。总之,我相信这个导视系统作品不仅符合包豪斯的设计理念,而且能够满足现代社会的需求和期待。我希望这个作品能够为人们提供一个高效、舒适和美观的导视体验。

This design is a guide system work with Bauhaus concept. Bauhaus is a modernist design school that pursues the perfect combination of simplicity, functionality and aesthetics. This concept has had a profound impact on me because I believe that design should be practical and beautiful, not just exist to look good. In the design of this guide system, I tried to integrate the Bauhaus concept with the development trend of modern technology. I used simple, design-conscious geometry and pure color, as well as clean fonts and typography. These elements intertwine to create a design that is both beautiful and functional. At the same time, I also pay attention to the function of the guide system. Considering that people need to obtain information quickly and accurately when using the guide system, I paid attention to the clear presentation and legibility of information in the design. In a word, I believe that this guide system work not only conforms to the design concept of Bauhaus, but also can meet the needs and expectations of modern society. I hope this work can provide people with an efficient, comfortable and beautiful guide experience.