以秦岭野生动物园中最具代表性的秦岭四宝为主，其他动物为辅，将园中所缺少的主题视觉更具有实用性、特色性的表现出来，优化园中视觉体系通过结合特色动物等其他一部分动物的元素提取与个人构思进行图形插画的绘制，动物特征加现代图形插画风格，与动物园的风格相契合，再加以园内所缺失的文创产品来给游客达到更好的入园体验以及达到对其动物园的有效宣传。

With the most representative four treasures of Qinling Mountain Wildlife Park as the main part and other animals as the auxiliary part, the theme vision lacking in the park is more practical and characteristic. The visual system of the park is optimized by combining elements extraction and personal conception of other animals, such as characteristic animals, to draw graphic illustrations, animal features and modern graphic illustration style. In line with the style of the zoo, cultural and creative products missing in the park can be used to give visitors a better experience of entering the park and to achieve effective publicity of the zoo.

本次毕业设计对秦岭野生动物园文创产品中存在的问题做了全面的分析研究。通过文创产品设计，让大家从而了解该园区，传播动物园文化，也是课题的意义之一。本文通过分析秦岭野生动物园内需要传承地域文化、彰显地域特色、促进区域旅游发展为主体，结合目前园内游览现状，通过探索性实验性的设计理论，力求在秦岭野生动物园文创产品的设计中，在园内门票的设计上，将门票的功能性体现出来，而不是一张纸没有任何实用性。欣慰门票作为动物园的主体视觉第一印象，我们在新的门票设计中大大加强了它的功能性，消费者将副券使用后将左上角的种子包留下加以播种，且每一张门票的种子包不仅只有一种；门票上还配有其折纸教程让消费者学习和操作，将副券使用后主券可以折成纸盒子作为花盆来栽种种子进行浇水帮助植物有效生长，使门票具有了新的意义。

This graduation project has conducted a comprehensive analysis and research on the problems in the cultural and creative products of the Qinling Wildlife Park. One of the significance of the project is to design cultural and creative products to help everyone understand the park and spread the culture of the zoo. This article analyzes the need for inheriting regional culture, highlighting regional characteristics, and promoting regional tourism development within the Qinling Wildlife Park as the main body. Based on the current situation of tourism in the park, and through exploratory and experimental design theory, it aims to reflect the functionality of the tickets in the design of cultural and creative products at the Qinling Wildlife Park, rather than being a piece of paper without any practicality. We are pleased that as the main visual first impression of the zoo, the ticket has greatly strengthened its functionality in the new ticket design. Consumers will leave the seed pack in the upper left corner for sowing after using the secondary ticket, and there is not only one seed pack for each ticket; The ticket also comes with its origami tutorial for consumers to learn and operate. After using the secondary coupon, the main coupon can be folded into a paper box as a flower pot to plant seeds and water to help plants grow effectively, giving the ticket a new meaning.

本次毕业设计以秦岭野生动物园的图形图案设计为主要创作目标。在进行秦岭野生动物园一系列的调研调查过程当中，发现动物园在整个的视觉标识体系中，尤其是在图案设计中缺乏规范性、系列性，缺少导视类的图形创意。本组将通过对园内热门动物特征元素提取及结合自我构思，进行扁平图形图案的再设计、完善创新标识等的设计来增强园内对动物的宣传力度，并且达到更好清晰的引导游客的目的。门票样式的再升级和创新设计、增加有趣的游园打卡活动等方式则也能更好的来为动物园的游客们提高游园的体验感。

This graduation project takes the graphic design of Qinling Wildlife Park as the main creation goal. In the process of a series of investigations in Qinling Wildlife Park, it is found that the whole visual identification system of the zoo, especially in the pattern design, is lack of standardization and series, and lack of graphic creativity in the category of guide. For example: the ticket style is too old, no innovation, the park map is too messy, not clear enough, the park animal zone logo design is not perfect, the way of the park, monotonous activities and so on. The accumulation of a series of problems will lead to the tourists in the process of visiting, the ICONS and signs in the park can not provide good guidance in time, and the associated brand effect will also have an impact, which will reduce the degree of tourists' experience in the park. In order to better improve the zoo visitors' sense of experience, the group will extract the feature elements of popular animals in the park and combine them with self-conception, redesign the flat graphic patterns, improve the design of innovative logos, etc., to enhance the zoo's publicity to animals, and achieve the purpose of guiding tourists better and clearly. The re-upgrading and innovative design of the ticket style and the addition of interesting activities such as punching in the park can also improve the experience of the zoo visitors. Different from parks, zoos are living public infrastructure in cities and living museums. Visitors to zoos can not only know the rich and colorful wildlife species in the world, but also break the feudal legends of wild animals in people's minds, understand the relationship between humans and animals, humans and nature, and improve people's understanding of protecting wild animals and maintaining ecological balance. With the rapid development of our country's economy and society, people's living standard has been improved significantly, people return to nature, close to nature, contact with nature is more and more strong, and is back to nature, the pursuit of nature and the feel of nature as a fashion, the need for spiritual and cultural products has improved and expanded the development space of city zoo.