本课题通过陕西考古博物馆藏品、展品、衍生品和公众之间的互动转换，以及在线上和线下的全媒体上的视觉应用推广，使博物馆文化越来越融入到人们的生活中。博物馆在转型发展中，既是一种文化象征的转换，也是一种象征意义的转换，是一种象征意义的转换，是一种面向未来的新的里程碑。每个品牌形象的演变、创新与变革，以及各种收藏品的开发与开发，都将成为一个时代的记录者，记载着博物馆的发展与变迁。

This project aims to integrate museum culture into people's lives through the interactive transformation between collections, exhibits, derivatives, and the public in the Shaanxi Archaeological Museum, as well as the promotion of visual applications on both online and offline full media. In the transformation and development of museums, it is not only a transformation of cultural symbols, but also a transformation of symbolic meanings, a transformation of symbolic meanings, and a new milestone facing the future. The evolution, innovation, and transformation of each brand image, as well as the development and development of various collectibles, will become a recorder of the times, recording the development and changes of museums.

本次毕业设计为陕西考古博物馆视觉形象设计，熟悉有着实际参考的的设计题目，本次设计通过对国内外博物馆的视觉形象设计调研观察和陕西考古博物馆自身的元素提取重构，来打造一个符合时代的潮流的博物馆视觉形象，运用了多媒体与多介质的设计手段，视觉形象提升。在原有基础上，找寻自身文化特色，结合并用以时代流行趋势的视觉表现形式，来创造全新的视觉形象。

This graduation project is for the visual image design of Shaanxi Archaeological Museum, familiar with practical reference design topics. Through research and observation of visual image design of domestic and foreign museums and the extraction and reconstruction of elements from Shaanxi Archaeological Museum itself, this design aims to create a museum visual image that conforms to the trend of the times. By using multimedia and multimedia design methods, the visual image is improved. On the basis of the original, seek out one's own cultural characteristics and combine them with visual expressions of popular trends of the times to create a brand new visual image.