此次设计通过调研，探讨出创新点以及确定了品牌新方向。将动物园的品牌形象设计与地域文化相结合，在设计中融入剪纸的元素，采用潮流创新的手法将其表现出来，让其设计复合大众审美的同时又具有独特性和创新性。打造属于秦岭野生动物园的特色品牌形象及IP形象，展示秦岭野生动物园与陕西独特的历史文化底蕴。

This design has explored innovative points and identified new directions for the brand through research. Combine the brand image design of the zoo with the regional culture, integrate the elements of Paper Cuttings into the design, and use the fashion innovation method to show it, so that its design is unique and innovative while combining with the public aesthetic. Create a unique brand image and IP image belonging to the Qinling Wildlife Park, showcasing the unique historical and cultural heritage of Qinling Wildlife Park and Shaanxi.

将动物园与地域文化相结合，采用潮流创新的手法将其表现出来，分析目前秦岭野生动物园存在的问题，探讨创新点以及确定了品牌新方向，打造属于秦岭野生动物园的特色品牌形象及IP形象，展示秦岭野生动物园与陕西独特的历史文化底蕴

Combining zoos with regional culture, using trendy and innovative techniques to showcase them, analyzing the current problems of Qinling Wildlife Park, exploring innovative points, and determining new brand directions, creating a unique brand image and IP image belonging to Qinling Wildlife Park, showcasing the unique historical and cultural heritage of Qinling Wildlife Park and Shaanxi

对于秦岭野生动物园现存在的问题进行提升与创新，运用插画的风格对整体进行视觉统一，将该园与所在城市相结合，对所在城市进行元素提取，给动物园赋予一种全新的形态，从而达到对秦岭野生动物园的推广与宣传，宣扬独特的文化魅力

To improve and innovate the existing problems of the Qinling Wildlife Park, we use the style of illustration to visually unify the whole, combine the park with the city where it is located, extract elements from the city where it is located, and give the park a new form, thereby promoting and promoting the unique cultural charm of the Qinling Wildlife Park