本课题以秦岭野生动物园动物本身特征进行品牌形象设计，通过品牌形象设计来体现秦岭野生动物园与城市的文化内涵。根据当地的代表性元素以及品牌自身的定位和战略意图选取合适的造型和载体制作形象。然后为形象增添故事背景，更易于当地居民和外来游客了解秦岭野生动物园的文化背景。后期发展品牌形象形象设计的周边产品，比如手办等，形成独有的文化氛围。

This project designs the brand image based on the characteristics of the animals in the Qinling Wildlife Park, and reflects the cultural connotations of the Qinling Wildlife Park and the city through brand image design. Select appropriate shapes and carriers to create images based on local representative elements and the brand's own positioning and strategic intentions. Then add a story background to the image, making it easier for local residents and foreign tourists to understand the cultural background of the Qinling Wildlife Park. Developing peripheral products for brand image design in the later stage, such as handmade products, to create a unique cultural atmosphere.

不同的动物是当地动物园引流的体现，因此在秦岭野生动物园的视觉设计中，以保护濒危动物为主体，通过视觉识别以图形的方式来充分表达秦岭野生动物园特征。应用动物的形态与字母结合起来以抽象、简单、可识别性的视觉方式进行图形设计，以达到宣传的目的。

Different animals are a reflection of the local zoo's drainage, so in the visual design of the Qinling Wildlife Park, the protection of endangered animals is the main focus, and visual recognition is used to fully express the characteristics of the Qinling Wildlife Park in a graphical manner. Combining the form of animals with letters to create an abstract, simple, and recognizable visual design for promotional purposes.

本论文的研究背景主要从以下几个方面进行分析:开展保护濒危动物主题活动的必要性、文创产品设计带来的宣传效果、文创产品设计中图形元素带来的冲击力人们对蕴含文化理念的创意产品的喜爱。

The research background of this paper is mainly analyzed from the following aspects: the necessity of carrying out activities on the theme of protecting endangered animals, the publicity effect brought by cultural and creative product design, and the impact of graphic elements in cultural and creative product design.