后数字时代的数字化理念和技术赋予视觉传达专业新的生命力，对视觉设计的挑战和机遇并存，边界的模糊与范围的放大，使其充满了无限的可能与多元的选择。在注重视觉设计能力与解决问题能力的培养的同时，融合知识、技术与设计能力培养于一体，以课题制、项目制为主要的教学模式，以“课内教学+集中实践+真实项目”为培养路径，持续与行业头部企业合作，面向互联网、新信息媒体与体验经济的全球背景，注重技术与艺术、传统与现代、信息与交互的多维联结与融合，通过信息可视化、品牌形象、动态展示、环境视觉等核心知识的学习，培养能够运用跨媒介的多维视觉语言与系统化的策略进行整合设计的设计师。
2023年视觉传达设计专业毕业设计作品共计64组，重点关注在地传统文化的数字化挖掘与展示、虚拟藏品设计与空间建模、社会服务的信息可视化、乡村品牌视觉提升、IP形象设计与推广、数字技术与品牌创新意识的结合，作品以图形、文字、动态影像等视觉语言结合数字技术的运用，进行信息提取整合与重现。满足了人工智能、互联网时代对人才的大量需求，为行业未来提供了数字技术与创新思维相融合的设计人才。The digitalization ideas and technology in the post-digital era give visual communication design new vitality, meaning that visual designs face both challenges and opportunities. The vague boundaries and enlarged scopes provide infinite possibilities and diverse choices. Besides cultivating students’ visual design ability and problem-solving ability, the program cultivate their knowledge, technology, and design ability as well. With the teaching models based on projects and “classroom teaching + concentrated practices + actual projects” as training path, the program keeps cooperating with top enterprises, conforming to the global backgrounds of Internet, new information media, and experience economy, linking and integrating technology with art, traditions with modern features, and information with interaction to train designers who can perform integrated designs by applying cross-media multi-dimensional visual languages and systematic strategies by helping them study core knowledge, including information visualization, brand image, dynamic display, and environmental vision.
In 2023, the students of the Visual communication design major finished 64 graduation projects, focusing on the digital exploration and display of local traditional culture, virtual collection designs and spatial modeling, information visualization of social services, visual promotion of rural brands, IP image designs and promotions, and combination of digital technology with brand innovation awareness. The works extract, integrate, and reproduce information by applying visual languages and digital techniques, such as graphs, texts, and dynamic images. The program has met the great demands of talents in the era with AI and Internet, providing the industry with designers who master both digital techniques and innovative thoughts.
